Business Development Intern at Cinemark focusing on loyalty program analysis and user engagement initiatives. Collaborate with cross-functional teams to improve user experience and present reports.
Responsibilities
Monitor key engagement, recurrence, points and redemption metrics.
Identify trends and opportunities through predictive and descriptive analyses.
Assist in mapping the user journey and identifying friction points through data analysis and testing.
Prepare and present reports to leadership and other teams.
Support the planning, execution and monitoring of loyalty program initiatives.
Conduct national and international benchmarking of loyalty programs.
Collaborate with teams such as Product, Marketing, CRM, Growth, and Customer Support to ensure continuous improvements to the program experience.
Assist in organizing internal processes, maintaining documentation, and updating partner and benefits information.
Requirements
Currently pursuing a degree in Engineering, Statistics, Business Administration, or a related field;
Intermediate Excel skills
Strong analytical skills and an investigative mindset;
Intermediate proficiency in English and/or Spanish.
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