Digital Marketing Specialist optimizing Google Ads for high - value clients in Lisbon. Implementing strategies and analyzing data for performance improvement in a supportive multinational environment.
About the role
- PPC Paid Media Specialist managing omnichannel media campaigns in a digital marketing agency with operations across Latin America. Focused on Google, Meta, TikTok, and Retail Media for measurable results.
Responsibilities
- Manage and optimize omnichannel paid media campaigns.
- Proficient in major media channels — including Google, Meta, TikTok, and Retail Media.
- Responsible for the full campaign cycle: client onboarding, media planning, execution, A/B testing, and performance reporting.
- Ensure clear ROI and ROAS results.
- Use the SENTR CRM to track tasks, timelines, A/B tests, and client communications.
Requirements
- Minimum of 3 years' experience managing paid media campaigns (preferably at a digital agency).
- Proven track record of campaigns with measurable results (ROI/ROAS).
- Strong knowledge of Google Ads and Meta Ads; experience with TikTok, Retail Media, and programmatic advertising is a plus.
- Experience across the entire campaign cycle — from onboarding to final reporting.
- Ability to set up, analyze, and apply learnings from A/B tests.
- Excellent organizational skills and proficiency with CRMs (SENTR, HubSpot, or similar).
- Fluency in Spanish and additional fluency in English or Portuguese (required).
Benefits
- Competitive compensation package.
- Opportunity to work on high-profile campaigns with clients across Latin America, the US, and Europe.
- Access to advanced tools and training in paid media strategies.
- Collaborative, multicultural environment focused on growth and continuous learning.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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