Senior Specialist in Performance Marketing leveraging AI tools for personalization at PayPal. Supporting multiple products and enhancing marketing processes through data analysis and collaboration.
About the role
- Marketing Manager leading innovative digital marketing strategies and paid social campaigns for a healthcare firm. Collaborating with teams and managing campaigns to improve brand presence and performance.
Responsibilities
- Refine, plan and manage our group-wide (employer) branding strategy and progressively document it in a CI (corporate identity) manual
- Develop and implement marketing initiatives (print, digital, SEA/SEO, social media), including defining the marketing team's service portfolio
- Work closely with the Recruiting Shared Service on employer branding, recruitment campaigns and social media recruiting
- Set up a data-driven marketing, campaign management and controlling approach with a focus on performance marketing
- Analyze market trends, target groups and competitors
- Manage external agencies and marketing service providers
- Provide professional and disciplinary leadership, support and development for the marketing team
Requirements
- University degree in marketing or a comparable qualification
- Several years of professional experience in marketing with a strong digital focus and experience in performance marketing
- Practical experience managing social media campaigns targeting customers and candidates
- Proficient with Adobe Creative Cloud or similar tools
- Solid knowledge of people management and working with external agencies and service providers
- Excellent communication and presentation skills, with strong negotiation abilities
- Analytical thinking and approach
- Creativity, flexibility, determination, a hands-on mentality and strong team skills
Benefits
- Work in a dynamic and motivated team
- Flat hierarchies and short decision-making paths
- Room for personal development and the implementation of your own ideas
- State-of-the-art equipment from day one
- Trust-based collaboration
- Home office / remote work option
- Attractive employee discounts / corporate benefits
- Company pension scheme
- Performance-based compensation
- Employee events
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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