Market Research Manager ensuring brand health tracking while collaborating with clients and managing project timelines. Delivering insights and analytics to support brand strategies.
About the role
- Assistant Demand Planning Manager driving demand planning for APAC region with a focus on supply chain efficiency. Overseeing execution of integrated forecasts and collaborating with senior stakeholders.
Responsibilities
- Lead monthly demand reviews with key markets to challenge assumptions, validate risks and opportunities and consolidate a coherent regional demand signal aligned to financial targets.
- Analyse historical sales data (sell-in and sell-through), market trends and promotional campaigns to assess product and category performance, ensure trends are appropriately captured in item level demand plans.
- Build differentiated forecasts by subcategories to reflect sell-out dynamics and company strategies
- Influencing cross-function teams decision-making by providing demand insights on business impact, analysis, and reporting of price changes, cannibalisation, macro events impact, PIPO, innovation, assortment changes.
- Maintain and continually develop regional statistical forecast by item & customer level which generates APAC demand plan in FuturMaster.
- Own the demand planning calendar for the region and ensure timely inputs from marketing, finance and supply planning to support monthly demand plan submissions, S&OP meetings & executive sign off sessions.
- Provide demand plan insights and up-to-date reports to facilitate alignment in S&OP and executive sign off sessions involving finance, commercial, marketing and supply chain teams.
- Coordinate with marketing and commercial incorporate new product launches into demand planning and forecast cycle, bottom-up view and maintain true post-launch and CORE demand vs regional / global feasibility targets.
- Work in collaboration with Supply Planning to ensure an executable and realistic plan is developed to call out phase-out and constraint SKUs while meeting forecast requirements and financial budgets.
- Manage and enhance dashboards, KPIS, models and reporting tools to enhance and track forecast accuracy, efficient demand planning actives.
- Conduct root cause analysis on forecast variances, implement corrective actions to improve accuracy, and be able to point out what are the forecast variance drivers and work with key stakeholders to improve demand forecast assumptions together.
- Continuously improve demand planning processes by documenting best practices, updating SOPs and leading small projects for process improvement across the region.
Requirements
- Bachelor’s degree in Supply Chain Management, Business Administration or equivalent.
- At least 4 years of experience working as a Demand Planner with APAC regional insight is essential. Experience of working in other areas of Supply Chain is also desirable.
- Experience of challenging forecasting assumptions and influencing senior stakeholders.
- Able to demonstrate real examples of taking ownership of projects/improvements right through to the end result.
- Strong analytical skills with a detail-minded mentality.
- Strong process focused communication, interpersonal skills and great relationship building abilities!
- Experience of working with and implementing a forecasting system of FuturMaster, Anaplan, SAP IBP.
- Proficiency in MS Office Suite, Advanced Excel, Power BI or similar tools.
- Ability to manage multiple priorities and work in a fast-paced environment. Strives to attain quality results on time, conveys a sense of urgency, drives issue to closure, and earns a reputation for reliability and dependability.
- Fluency in English and Chinese is essential and proficiency in other regional languages is highly desirable.
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