Senior Channel Manager responsible for recruiting, enabling, and growing business partners for BPOD latam. Achieve sales objectives while overseeing training initiatives and performance metrics in São Paulo.
About the role
- Manager overseeing personalization strategy and execution at Sally Beauty Holdings. Planning and delivering personalization roadmap across multi-channel ecosystem with collaboration from various teams.
Responsibilities
- Prioritize and maintain a personalization roadmap to be executed by the Personalization development team
- Collaborate with digital business teams to build requirements for new customer experiences across a multi-channel ecosystem
- Create user stories clearly articulate program features, personalization campaigns, and business support functions
- Generate customer insights from data to guide strategic direction of personalized experiences
- Identify opportunities for personalization to improve customer experiences across channel
- Manage dependencies with related stakeholder teams and plan into quarterly execution
- Communicate domain milestones and campaign status with leadership
- Work cross functionally with many other departments to coordinate and execute operational needs and/or to setup a new or optimize an existing personalization experience
- Supports two business units under the direction of the Personalization Strategy Lead
- Work closely with both the Sr. Experimentation Manager as well as the analytics leads to ensure experiences are coordinated, optimized, and measurable across channels
Requirements
- Bachelor’s degree in Business, Technology, or a related field
- 5-7 years of experience in marketing or e-commerce solutions, with a proven track record of leading personalization strategies
- 3-5 years of experience in product management, business analysis, or project management
- Strong understanding of digital marketing channels, tools, and best practices
- Data driven; must understand how to make decisions using performance metrics
- Experience with backlog management preferably in Jira
- Ability to manage multiple priorities and thrive in a fast-paced environment
- Ability to create reports to share with leadership that succinctly inform on progress
- Experience with data driven test and learn methodology and practice preferred
- Experience with personalization platforms and technologies; Experience with Salesforce MCP preferred
Benefits
- medical
- dental
- vision
- life Insurance
- paid vacation and sick days
- paid holidays
- tuition reimbursement
- 401(k) with company match
- in house salon with complementary services
- varied selection of food options at our corporate campus
- merchandise discount
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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