Hybrid Manager, Personalization Strategy – Execution

Posted 4 days ago

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About the role

  • Manager overseeing personalization strategy and execution at Sally Beauty Holdings. Planning and delivering personalization roadmap across multi-channel ecosystem with collaboration from various teams.

Responsibilities

  • Prioritize and maintain a personalization roadmap to be executed by the Personalization development team
  • Collaborate with digital business teams to build requirements for new customer experiences across a multi-channel ecosystem
  • Create user stories clearly articulate program features, personalization campaigns, and business support functions
  • Generate customer insights from data to guide strategic direction of personalized experiences
  • Identify opportunities for personalization to improve customer experiences across channel
  • Manage dependencies with related stakeholder teams and plan into quarterly execution
  • Communicate domain milestones and campaign status with leadership
  • Work cross functionally with many other departments to coordinate and execute operational needs and/or to setup a new or optimize an existing personalization experience
  • Supports two business units under the direction of the Personalization Strategy Lead
  • Work closely with both the Sr. Experimentation Manager as well as the analytics leads to ensure experiences are coordinated, optimized, and measurable across channels

Requirements

  • Bachelor’s degree in Business, Technology, or a related field
  • 5-7 years of experience in marketing or e-commerce solutions, with a proven track record of leading personalization strategies
  • 3-5 years of experience in product management, business analysis, or project management
  • Strong understanding of digital marketing channels, tools, and best practices
  • Data driven; must understand how to make decisions using performance metrics
  • Experience with backlog management preferably in Jira
  • Ability to manage multiple priorities and thrive in a fast-paced environment
  • Ability to create reports to share with leadership that succinctly inform on progress
  • Experience with data driven test and learn methodology and practice preferred
  • Experience with personalization platforms and technologies; Experience with Salesforce MCP preferred

Benefits

  • medical
  • dental
  • vision
  • life Insurance
  • paid vacation and sick days
  • paid holidays
  • tuition reimbursement
  • 401(k) with company match
  • in house salon with complementary services
  • varied selection of food options at our corporate campus
  • merchandise discount

Job title

Manager, Personalization Strategy – Execution

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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