VP, Global Customer Success architecting post - sales growth engine for Fastly. Leading global team for health, retention, and expansion of prestigious enterprise accounts.
About the role
- Centr seeking CRM Specialist to improve lifecycle strategies for user engagement through email, push, and SMS campaigns. Responsibilities include campaign delivery, automation, and collaboration with stakeholders.
Responsibilities
- Own the end-to-end delivery process of 5–10 weekly campaigns across email, push, and SMS, coordinating build and QA resources and stepping in hands-on when needed to keep timelines intact
- Regularly launch net new lifecycle automations (flows and canvases) to drive activation, engagement, retention, monetization, and growth
- Write campaign briefs with clear requirements, wireframes, and visual references that communicate intent to creative teams
- Build and support segmentation and personalization strategies across geos, demos, user goals, and content preferences
- Launch and manage regular A/B tests on campaigns and lifecycle automations
- Ensure brand and technical standards are met; spot and resolve errors during review to reduce revision cycles
- Develop and present rolling 6-week campaign calendars
- Collaborate with CRM manager to develop rolling 6-week canvas and flow testing calendars
- Pull performance reports, interpret results, and suggest improvements
- Coordinate with creative, marketing, and product stakeholders
- Absorb urgent or unplanned requests without derailing core work
- Help keep campaigns on schedule despite shifting priorities and dependencies
Requirements
- Bachelor's Degree or equivalent practical experience.
- 1-3+ years of CRM experience (internships count)
- Highly proficient in Braze or Klaviyo (you'll learn the other)
- Can wireframe and mockup emails in Figma (or similar)
- Strong project management skills - experience with Asana, Monday.com, or similar
- Comfortable with data: pulling reports, interpreting results, making recommendations
- Critical thinker with a problem-solving mindset
- Excellent interpersonal, presentation, communication, and writing skills
- Helpful but not required: Startup experience
- Agency experience
- Experience with both Braze and Klaviyo
- Subscription mobile app experience
- Ecommerce experience
- Analytics platforms (GA4, Looker, Power BI)
Benefits
- Performance-driven equipment
- World-class digital coaching
- Personalized training programs
- Collaboration culture
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
Leading CRM platform management at ooba to enhance customer engagement, sales, and operational efficiency. Focusing on process design, data integrity, and user adoption.
Senior Customer Success Manager working with elite football clubs to optimize performance and utilization of biomarker testing. Translating data into actionable insights and fostering strategic relationships.
Senior Customer Success Analyst managing B2B client relationships at Amcham Brasil. Engaging with clients to implement tailored success plans and achieve results.
VP Customer Success accountable for user adoption and retention in a growing B2B/B2G SaaS company. Leading post - sales organization to improve customer experience and operational efficiency.
Mission Success Manager ensuring seamless integration of Zignal’s software into customers’ operations. Focused on supporting national security and defense through technical expertise.
Customer Success Specialist bridging customers and Dcycle's data platform. Handling enterprise client accounts and ensuring technical onboarding and implementation success in sustainability management.
Customer Success Analyst bridging customers and data platform at a growing B2B SaaS company. Focused on technical onboarding, data management, and enhancing customer success.
Head of Strategy & Operations at Pennylane focusing on team management and operational excellence in Partner Success department.
CRM Automation Lead responsible for lifecycle marketing in one of the largest e - commerce platforms in Argentina. Leading strategy in a data - driven and high - volume environment.