Hybrid Brand Manager

at Constellation Brands

• Job title: Brand Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: $105,100 - $164,400 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Portland, United States

About the role

• Brand Manager responsible for delivering business targets through brand strategies for beverage alcohol brands. Position requires collaboration with multiple teams and market analysis.

Responsibilities

• Responsible for development and execution of strategic and annual marketing plans which address all aspects of the marketing mix.
• Shared responsibility for the delivery of volume, share and profit objectives consistent with overall brand strategy, with P&L accountability for bottom line profitability.
• Build premium consumer / trade equity for the brand through the design and execution of consumer and trade strategies including pricing, packaging, innovation, promotion, public relations, digital marketing and special events, rooted in analytical and consumer insights.
• Work closely with our DTC, E-Commerce, and Hospitality teams to bring brand strategy and deliver brand omni-channel growth goals.
• Perform on-going business and competitive analyses and provide findings and recommendations for corrective action where appropriate to Senior Management.
• Manage brand projects, overall budget allocation, and prepare and present branded presentations to both internal and external audiences.
• Manage all outside agency initiatives in support of the brand’s business objectives.
• Work with sales leadership, key on and off premise strategic accounts, internal field sales, and distributor personnel, to develop marketing programs and identify opportunities to expand the business.
• Liese with international teams as global brand owners to insure consistency of brand strategy and execution globally.
• Manage multi-year brand S&OP forecast with Operations team, including at-risk inventory review.
• Multi-functional leadership: Drive stewardship of 360 programs and nurture collaborative working relationships—including leadership of monthly / quarterly cross-functional team meetings.
• Visit key markets in support of market blitzes, new product launches, surveys, etc. and report brand and competitive findings as well as any market driven recommendations to Senior Management.
• Successfully communicate and work with a large number of key internal groups across the organization on a regular basis, including Field Marketing, Luxury Events, Public Relations, Finance, Operations and Production team (vineyard management, winemaking, bottling, packaging technology, production, transportation etc.).
• Communicate on a regular basis with the Marketing Director and/or Vice President, ensuring strategy and projects are on track, gaining support and guidance.

Requirements

• Bachelor’s Degree in related field required
• A minimum of 4+ years of CPG or Beverage Alcohol industry (strong preference for Fine Wine) experience in marketing role
• Experience in identifying key consumer insights, refining brand positioning and developing brand strategies.
• Experience in developing and managing brand plan to successful execution.
• Strong results orientation, with a track record of financial accountability.
• Strong financial acumen, analytical / problem-solving skills and bottom line P&L management.
• Experience managing people, with the ability to provide coaching and guidance to further develop employees’ skills and promote job satisfaction.
• Excellent communication skills; articulate, influential and strong public speaking and writing skills, effective interpersonal skills.
• Strong team player and collaborator.
• Experience managing external agencies.
• Excellent organizational skills, ability to prioritize, and strong project management skills.
• Proficient PC skills (Windows, Word, Excel, PowerPoint), syndicated database experience (IRI or Nielsen), custom database experience.

Benefits

• Paid time off
• Medical/dental/vision insurance
• 401(k)