Senior Brand Manager leading brand development and marketing strategies for SpudBros Express across the UK, focusing on Gen Z engagement and local store activations
About the role
- Senior Brand Manager leading brand strategy and execution for skincare and sexual health portfolios at HeliosX. Collaborating cross functionally to deliver impactful campaigns and product launches.
Responsibilities
- Lead and evolve brand strategy across skincare and sexual health, ensuring clear positioning and differentiation
- Act as senior brand guardian, maintaining consistency and quality across all customer touchpoints
- Own end to end planning and delivery of integrated campaigns and new product launches
- Define campaign objectives, customer insight, messaging hierarchy and channel mix
- Partner closely with Product, NPD, Growth, Clinical and Legal to deliver aligned and compliant launches
- Write strong, insight led briefs and collaborate with Creative teams and external agencies, including PR
- Manage multiple concurrent initiatives, balancing pace with high standards of delivery
- Translate customer insight and performance data into actionable brand decisions
- Track campaign performance against KPIs, balancing brand equity and commercial outcomes
- Build trusted relationships with senior stakeholders, driving clarity and momentum across projects
Requirements
- Currently operating as a Senior Brand Manager or Senior Integrated Channel Manager
- Proven experience leading complex, cross functional marketing initiatives
- Strong understanding of brand strategy, positioning and go to market planning
- Experience in a DTC consumer product business, ideally subscription, skincare, healthcare or another regulated category
- Confident working with clinical or regulatory stakeholders and translating complex messaging for consumers
- Excellent stakeholder and project management skills
- Strong written and verbal communication, able to simplify complex topics
- Strategic thinker with a hands on approach to execution
- Comfortable managing multiple priorities in a fast paced environment
- Data literate, using insight and performance metrics to inform decisions
- Skincare or beauty experience desirable, healthcare or prescription exposure a strong advantage
Benefits
- Health insurance
- Professional development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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