Senior Brand Manager leading brand development and marketing strategies for SpudBros Express across the UK, focusing on Gen Z engagement and local store activations
Responsibilities
Evolve and refine the SpudBros Express brand voice, visual identity, and customer-facing expression across all channels in close collaboration with the creators and other stakeholders.
Act as a steward of the brand, setting clear principles and guidance to support strong execution by internal teams and franchise partners.
Balance brand consistency with local relevance, enabling stores to execute campaigns and activations that resonate locally.
Drive strong brand and commercial performance across: Sales uplift and footfall growth, Brand health and consideration, Customer advocacy (NPS), Campaign effectiveness and ROI, Loyalty engagement and repeat visits
Design, refine, and roll out local store marketing playbooks, toolkits, and launch frameworks
Support both self-owned and franchised locations equally, working directly with franchisees where needed
Lead the end-to-end development of major UK brand campaigns, from insight and idea through to execution across in-store, digital, PR, and partnerships
Ensure in-house dining and takeaway experiences are consistently brought to life in-store.
Work closely with other stakeholders on the brand’s social media and community-building strategy at store level, with a strong focus on Gen Z engagement.
Manage the day to day relationship with our creative, social, and PR partners
Act as a trusted brand partner to senior stakeholders across the business
Requirements
Extensive marketing and brand experience within QSR or high-volume hospitality
Proven track record of driving brand-led commercial growth, ideally in multi-site or franchised environments
Strong experience managing agency partners and marketing budgets
Hands-on experience with store-level marketing and local activation
Benefits
Flexible work / remote 50%
Quarterly bonus scheme
Referral bonus
2 mental health first raiders trained both in Paris and London
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