Hybrid Brand Manager

Posted 3 hours ago

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About the role

  • Senior Brand Manager leading brand development and marketing strategies for SpudBros Express across the UK, focusing on Gen Z engagement and local store activations

Responsibilities

  • Evolve and refine the SpudBros Express brand voice, visual identity, and customer-facing expression across all channels in close collaboration with the creators and other stakeholders.
  • Act as a steward of the brand, setting clear principles and guidance to support strong execution by internal teams and franchise partners.
  • Balance brand consistency with local relevance, enabling stores to execute campaigns and activations that resonate locally.
  • Drive strong brand and commercial performance across: Sales uplift and footfall growth, Brand health and consideration, Customer advocacy (NPS), Campaign effectiveness and ROI, Loyalty engagement and repeat visits
  • Design, refine, and roll out local store marketing playbooks, toolkits, and launch frameworks
  • Support both self-owned and franchised locations equally, working directly with franchisees where needed
  • Lead the end-to-end development of major UK brand campaigns, from insight and idea through to execution across in-store, digital, PR, and partnerships
  • Ensure in-house dining and takeaway experiences are consistently brought to life in-store.
  • Work closely with other stakeholders on the brand’s social media and community-building strategy at store level, with a strong focus on Gen Z engagement.
  • Manage the day to day relationship with our creative, social, and PR partners
  • Act as a trusted brand partner to senior stakeholders across the business

Requirements

  • Extensive marketing and brand experience within QSR or high-volume hospitality
  • Proven track record of driving brand-led commercial growth, ideally in multi-site or franchised environments
  • Strong experience managing agency partners and marketing budgets
  • Hands-on experience with store-level marketing and local activation

Benefits

  • Flexible work / remote 50%
  • Quarterly bonus scheme
  • Referral bonus
  • 2 mental health first raiders trained both in Paris and London
  • Wellness Calendar
  • Regular Taster's events to celebrate
  • Fruits every week

Job title

Brand Manager

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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