Director, Product Management focused on Wayfinding for Gap Inc. Driving navigation strategies and performance across digital channels.
About the role
- Data Collection Product Manager at Caterpillar, Inc. overseeing customer data strategy and compliance while managing a team.
Responsibilities
- Strategy & Roadmap: Define the vision for customer data collection, prioritizing features that improve data quality, latency, and accessibility. This includes centralizing management and standards around data collection through all applicable channels.
- Responsible for acting as Project Manager for larger, more complex projects with high value to the organization
- Product Development: Translate user needs into technical requirements for engineering teams, overseeing the lifecycle of data capture tools (forms, APIs).
- Data Flow & Pipeline Management: Oversee the end-to-end flow of data from ingestion to consumption, ensuring reliability, velocity and modernization
- Data Accuracy & Quality: Ensure high-quality, actionable data through validation tools and deduplication processes.
- Compliance & Privacy: Ensure all contact collection methods comply with regulations such as GDPR, CCPA, and CAN-SPAM.
- Governance & Compliance: Ensure data products adhere to security, privacy, and regulatory frameworks.
- Customer Insights: Analyze data, conduct user research, and collect feedback to improve user experience and increase conversion rates.
- Cross-Functional Collaboration: Partner with marketing (for campaigns), sales (for lead management), and legal teams.
- Stakeholder Collaboration: Work with stakeholders to determine long and mid-term product development strategy for the Marketing Communities and ensure alignment with overall member engagement vision and strategy.
- Ensure buy-in for the product development strategy both internally and with key internal business partners.
- Partner with data engineers, analysts, and business leaders to translate business needs into technical data requirements.
- Product Lifecycle Ownership: Lead all phases from ideation to post-launch monitoring, using feedback to adjust products.
- Team Management and Vision: Manages and mentors teams and associated budgets; designs enablement plans to enhance team capabilities.
- Participates in strategy development and implementation of marketing technology and/or marketing data tools and techniques to improve business outcomes.
- Evaluates existing marketing technology and/or marketing data tools and systems capabilities, shares recommendations for improvement.
Requirements
- Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
- Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.
- Technical Excellence: Knowledge of a given technology and various application methods; ability to develop and provide solutions to significant technical challenges.
- Strategic Thinking: Knowledge of the importance of "big picture" thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization.
- Digital Marketing: Knowledge of processes, techniques, and platforms of digital marketing; ability to implement or manage digital marketing programs.
- Experience leading teams
- Strong understanding of data infrastructure, contact management, and data modeling.
- Experience in Agile methodology, building roadmaps, and prioritizing backlogs.
- Ability to perform in-depth data analysis to identify bottlenecks and opportunities.
- Proven ability to influence cross-functional teams and present complex data concepts to stakeholders.
- Strong accountability, teamwork, and interpersonal skills.
- Experience in data management, data analytics, or technical product management.
- Bachelor’s degree preferably in computer science, information systems, marketing, communications, engineering, or related field.
- Experience working with onshore/offshore team model.
- Experience managing a Salesforce Sales Cloud environment and a deep understanding of various Salesforce Marketing Cloud components and the interconnectedness of those products.
Benefits
- Medical, dental, and vision benefits*
- Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
- 401(k) savings plans*
- Health Savings Account (HSA)*
- Flexible Spending Accounts (FSAs)*
- Health Lifestyle Programs*
- Employee Assistance Program*
- Voluntary Benefits and Employee Discounts*
- Career Development*
- Incentive bonus*
- Disability benefits
- Life Insurance
- Parental leave
- Adoption benefits
- Tuition Reimbursement*
Job title
Job type
Experience level
Salary
Degree requirement
Tech skills
Location requirements
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