Senior Manager responsible for Litera's website and digital presence. Leading high - impact projects to enhance web performance and drive AEO growth while collaborating with cross - functional teams.
About the role
- Digital Marketing Strategist enhancing Keystone's digital presence across social media and email marketing. Responsible for creating and analyzing campaigns to drive engagement and support go-to-market strategy.
Responsibilities
- Develop, execute, and optimize digital campaigns across email, social media, paid social, paid search, YouTube, and display advertising
- Own day-to-day management of Keystones social media platforms, including content planning, posting, community engagement, and performance reporting
- Concept and manage paid media campaigns with clear KPIs and ongoing optimization
- Execute and analyze email marketing campaigns, with an emphasis on testing, segmentation, and conversion
- Build and maintain marketing automation workflows to support customer journeys, product launches, and lead nurturing
- Increase visibility and engagement on Keystones YouTube channel through content management, optimization, and best practices
- Collaborate with the creative team to develop compelling digital-ready content (video, graphics, animations, short-form content, ad creative, etc.)
- Partner with other MarTech team members to improve analytics tracking, attribution insights, and digital performance dashboards
- Conduct keyword and audience research to shape targeting, content planning, and digital campaign strategy
- Monitor industry trends, platform updates, and new technologies to continually evolve Keystones digital approach
- Report on campaign performance, insights, and recommendations for continuous improvement
- Ensure digital content aligns with brand standards, messaging strategy, and compliance requirements
- Other duties as assigned
Requirements
- Bachelors Degree in Marketing, Communications
- 4-7 years in digital marketing, paid media, social media strategy, email marketing, or marketing automation
- Experience managing paid social and paid search campaigns
- Experience with marketing automation workflows and customer journey mapping
- Strong understanding of campaign analytics (Google Analytics, Meta Ads Manager, LinkedIn Campaign Manager, YouTube Studio, etc.)
- Proficiency in building and optimizing email campaigns; HubSpot experience strongly preferred
- Strong understanding of SEO fundamentals for content, titles, and YouTube optimization
- Ability to write effective digital content, ad copy, and social posts
- Demonstrated success driving engagement through social and/or paid advertising
- Video and short-form content familiarity (YouTube, Reels, TikTok trends) a plus
- Ability to manage multiple projects, deadlines, and campaigns with strong attention to detail
- Curiosity, creativity, and a continuous improvement mindset
- Strong communication skills and ability to collaborate across Marketing, Product, and Sales
- Uphold and implement Keystones Core Values, consistently aligning actions and decisions that reflect the core principles
- Comfortable with some domestic travel (~10%)
Benefits
- medical
- dental
- vision
- voluntary life insurance
- employer-paid group life insurance
- short-term disability
- 401k plan with company match
- paid time off
- philanthropic opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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