Director of Digital Marketing leading global digital marketing evolution across a multi-product SaaS portfolio at Datasite. Managing a high-performing team and shaping the digital strategy for enhanced buyer experiences.
Responsibilities
Define and drive a comprehensive global digital marketing strategy covering SEO/GEO/AEO and overall web presence
Own and evolve the marketing technology stack (CMS, marketing automation, CRM integration, analytics/tracking, attribution)
Spearhead initiatives to modernize digital practices such as re-platforming websites
Oversee web strategy and organic growth, ensuring the website and content ecosystem support demand generation and conversion
Establish KPIs and dashboards to monitor digital performance, conduct A/B testing and experimentation
Requirements
8+ years of experience in digital marketing, with multiple years in senior leadership or director-level roles in B2B SaaS or enterprise tech companies
Demonstrated success in leading digital demand generation programs that drive pipeline and revenue growth, including both paid and organic channels
Strong experience with marketing technology platforms (CMS, marketing automation, CRM) and analytics tools
Hands-on familiarity with SEO/organic strategy, web optimization, and conversion rate optimization
Bachelor's degree in Marketing, Business, or related field (advanced degree a plus)
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