Digital Marketing Specialist driving digital marketing with AI and engaging content for Bruks Siwertell Group. Supporting communication strategies to enhance global visibility and engagement.
About the role
- Director of Digital Marketing leading global digital marketing evolution across a multi-product SaaS portfolio at Datasite. Managing a high-performing team and shaping the digital strategy for enhanced buyer experiences.
Responsibilities
- Define and drive a comprehensive global digital marketing strategy covering SEO/GEO/AEO and overall web presence
- Own and evolve the marketing technology stack (CMS, marketing automation, CRM integration, analytics/tracking, attribution)
- Spearhead initiatives to modernize digital practices such as re-platforming websites
- Oversee web strategy and organic growth, ensuring the website and content ecosystem support demand generation and conversion
- Establish KPIs and dashboards to monitor digital performance, conduct A/B testing and experimentation
Requirements
- 8+ years of experience in digital marketing, with multiple years in senior leadership or director-level roles in B2B SaaS or enterprise tech companies
- Demonstrated success in leading digital demand generation programs that drive pipeline and revenue growth, including both paid and organic channels
- Strong experience with marketing technology platforms (CMS, marketing automation, CRM) and analytics tools
- Hands-on familiarity with SEO/organic strategy, web optimization, and conversion rate optimization
- Bachelor's degree in Marketing, Business, or related field (advanced degree a plus)
Benefits
- health insurance (medical, dental, vision)
- a retirement savings plan
- paid time off
- other employee benefits
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