Senior CRM Analyst at Casa do Fitness developing and optimizing lead acquisition and retention strategies to enhance commercial opportunities. Ensuring analytics-driven decision making between marketing and sales teams.
Responsibilities
Plan and execute comprehensive Inbound Marketing and CRM strategies to ensure lead generation, nurturing and conversion;
Create and optimize automation flows and personalized journeys based on behavioral data and segmentation;
Manage CRM platform (HubSpot, RD Station or in-house): pipelines, properties, workflows, integrations, contact database and data standardization;
Proactively update customer data by contacting them via necessary channels (phone, WhatsApp or email) to ensure accurate and complete information;
Monitor funnel performance daily, turning analysis into action plans to increase conversion and engagement;
Develop and optimize email marketing campaigns and automated communications focused on retention and progression of the customer journey;
Create and test landing pages, forms, CTAs and offers to maximize opportunity generation;
Work closely with Sales and E-commerce teams to ensure alignment on MQLs, SQLs, routing rules and lead quality;
Organize prioritization, deadlines and scheduling of requests, ensuring consistent, results-driven deliveries.
Requirements
Bachelor's degree in Marketing, Business Administration, Communication or related fields.
Minimum of 3 years of experience in CRM (HubSpot, RD Station or in-house platform), including management, automation, flow creation and optimizations.
Knowledge of funnels, customer journeys, segmentation and communication cadences.
Advanced Excel proficiency, including pivot tables and tools for data analysis.
Analytical ability to interpret metrics and support decision-making.
Analytical mindset, results-oriented and agile; organized, with time management and task prioritization skills.
Good communication, attention to detail and visual standardization.
Preferred: certifications or specialized courses in SQL, Inbound Marketing, CRM, Growth or Digital Performance.
Knowledge of the fitness, wellness or sports market is a plus.
Benefits
Health and Dental Insurance - Bradesco
Flash Card - flexible benefit (transportation and meal allowance)
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