About the role

  • Senior CRM Analyst at Casa do Fitness developing and optimizing lead acquisition and retention strategies to enhance commercial opportunities. Ensuring analytics-driven decision making between marketing and sales teams.

Responsibilities

  • Plan and execute comprehensive Inbound Marketing and CRM strategies to ensure lead generation, nurturing and conversion;
  • Create and optimize automation flows and personalized journeys based on behavioral data and segmentation;
  • Manage CRM platform (HubSpot, RD Station or in-house): pipelines, properties, workflows, integrations, contact database and data standardization;
  • Proactively update customer data by contacting them via necessary channels (phone, WhatsApp or email) to ensure accurate and complete information;
  • Monitor funnel performance daily, turning analysis into action plans to increase conversion and engagement;
  • Develop and optimize email marketing campaigns and automated communications focused on retention and progression of the customer journey;
  • Create and test landing pages, forms, CTAs and offers to maximize opportunity generation;
  • Work closely with Sales and E-commerce teams to ensure alignment on MQLs, SQLs, routing rules and lead quality;
  • Organize prioritization, deadlines and scheduling of requests, ensuring consistent, results-driven deliveries.

Requirements

  • Bachelor's degree in Marketing, Business Administration, Communication or related fields.
  • Minimum of 3 years of experience in CRM (HubSpot, RD Station or in-house platform), including management, automation, flow creation and optimizations.
  • Knowledge of funnels, customer journeys, segmentation and communication cadences.
  • Advanced Excel proficiency, including pivot tables and tools for data analysis.
  • Analytical ability to interpret metrics and support decision-making.
  • Analytical mindset, results-oriented and agile; organized, with time management and task prioritization skills.
  • Good communication, attention to detail and visual standardization.
  • Preferred: certifications or specialized courses in SQL, Inbound Marketing, CRM, Growth or Digital Performance.
  • Knowledge of the fitness, wellness or sports market is a plus.

Benefits

  • Health and Dental Insurance - Bradesco
  • Flash Card - flexible benefit (transportation and meal allowance)
  • Fitness benefit - Wellhub (formerly Gympass)
  • Birthday day off during your birthday month
  • Partnership with SESC
  • Life insurance

Job title

CRM Analyst

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

Bachelor's Degree

Tech skills

Location requirements

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