Customer Success Manager enabling companies to automate workflows and enhance operational efficiency. Joining an early - stage startup to directly impact business address solutions.
About the role
- Senior CRM Analyst at Casa do Fitness developing and optimizing lead acquisition and retention strategies to enhance commercial opportunities. Ensuring analytics-driven decision making between marketing and sales teams.
Responsibilities
- Plan and execute comprehensive Inbound Marketing and CRM strategies to ensure lead generation, nurturing and conversion;
- Create and optimize automation flows and personalized journeys based on behavioral data and segmentation;
- Manage CRM platform (HubSpot, RD Station or in-house): pipelines, properties, workflows, integrations, contact database and data standardization;
- Proactively update customer data by contacting them via necessary channels (phone, WhatsApp or email) to ensure accurate and complete information;
- Monitor funnel performance daily, turning analysis into action plans to increase conversion and engagement;
- Develop and optimize email marketing campaigns and automated communications focused on retention and progression of the customer journey;
- Create and test landing pages, forms, CTAs and offers to maximize opportunity generation;
- Work closely with Sales and E-commerce teams to ensure alignment on MQLs, SQLs, routing rules and lead quality;
- Organize prioritization, deadlines and scheduling of requests, ensuring consistent, results-driven deliveries.
Requirements
- Bachelor's degree in Marketing, Business Administration, Communication or related fields.
- Minimum of 3 years of experience in CRM (HubSpot, RD Station or in-house platform), including management, automation, flow creation and optimizations.
- Knowledge of funnels, customer journeys, segmentation and communication cadences.
- Advanced Excel proficiency, including pivot tables and tools for data analysis.
- Analytical ability to interpret metrics and support decision-making.
- Analytical mindset, results-oriented and agile; organized, with time management and task prioritization skills.
- Good communication, attention to detail and visual standardization.
- Preferred: certifications or specialized courses in SQL, Inbound Marketing, CRM, Growth or Digital Performance.
- Knowledge of the fitness, wellness or sports market is a plus.
Benefits
- Health and Dental Insurance - Bradesco
- Flash Card - flexible benefit (transportation and meal allowance)
- Fitness benefit - Wellhub (formerly Gympass)
- Birthday day off during your birthday month
- Partnership with SESC
- Life insurance
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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