Senior Vice President leading Business Intelligence and analytics strategy for C.A. Carlin. Overseeing data solutions, driving insights and transforming client engagement as a competitive advantage.
Responsibilities
The Senior Vice President (VP) of Business Intelligence owns the vision, strategy, operating model, data assets, tools, governance, and talent required to deliver best-in-class analytics, insights, and data solutions across the organization.
This role ensures Business Intelligence is embedded in decision-making, fuels revenue generation, strengthens client partnerships, and serves as a core competitive advantage for the agency.
Own the enterprise Business Intelligence vision, strategy, and roadmap across Insights, Category Management, and Data.
Translate organizational and commercial priorities into scalable analytics capabilities and insight-driven frameworks.
Act as a strategic advisor to executive leadership on performance management, growth opportunities, and data strategy.
Ensure Business Intelligence evolves in step with agency growth, client complexity, and retailer dynamics.
Define and champion an agency-wide approach to insight storytelling that elevates the quality, clarity, and persuasiveness of all client deliverables.
Drive client-facing analytics and insights that improve distribution, pricing, promotion, assortment, and shelf performance.
Elevate insight storytelling to clearly connect data to strategy, execution, and revenue impact.
Support client growth, renewals, and new business through differentiated analytics, insights, and thought leadership.
Partner closely with Sales and Retail Execution leaders to embed insights into daily decision-making.
Serve as a senior analytics thought leader in client engagements, QBRs, and prospect pitches.
Own all enterprise data assets, BI platforms, and analytics technologies across the organization.
Establish and govern data quality, security, access, and usage standards to ensure trust and scalability.
Lead the adoption, optimization, and future state vision for Snowflake, Power BI, and AI-enabled analytics tools.
Partner with internal technology teams and external vendors on data architecture and platform enhancements.
Evaluate, select, and implement technology investments that enable automation, efficiency, and innovation.
Oversee integration and effective use of syndicated data (Circana/IRI, NielsenIQ), retailer POS, loyalty, and eCommerce data.
Set standards for analytics methodologies, self-service BI, visualization, and executive reporting.
Ensure insights are timely, accurate, actionable, and clearly tied to business outcomes.
Identify and champion advanced analytics opportunities, including forecasting, modeling, and AI-driven use cases.
Monitor analytics performance, usage, and impact to ensure best-in-class delivery.
Build, lead, and scale a high-performing Business Intelligence organization across Insights, Category Management, and Data.
Define team structure, roles, capabilities, and career paths to support long-term growth and retention.
Coach and develop leaders and high-potential talent within the BI organization.
Foster a culture of accountability, experimentation, continuous learning, and data-driven decision-making.
Champion data literacy and analytics adoption across all levels of the organization.
Requirements
10+ years of experience in insights, analytics, category management, or related disciplines within CPG, retail, or a sales broker environment
Demonstrated experience leading enterprise analytics, insights, and/or data organizations
Strong working knowledge of modern data stacks, including Snowflake, Power BI, and advanced analytics tools; AI agent experience is a plus
Deep understanding of CPG metrics, retail dynamics, and syndicated data (Circana/IRI, NielsenIQ, POS, loyalty, eCommerce)
Proven ability to translate complex data into clear, compelling stories that drive growth and revenue
Experience partnering cross-functionally with Sales, E-commerce, Retail Execution, Finance, and Technology teams
Executive-level communication and stakeholder management skills with the ability to influence at all levels
Track record of building scalable BI capabilities and advancing analytics maturity
Growth mindset with a passion for innovation, impact, and long-term organizational development.
Benefits
PTO and Sick Days
11 paid company holidays per year
1 Floating Holiday
2 paid volunteer days per year
3 months fully paid parental leave (regardless of gender)
Medical, dental, and vision
Paid company life insurance
401 (k) with company match
Summer hours (half-day Fridays from Memorial Day through Labor Day)
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