Product Marketing Manager focused on market research, product launches, and cross - functional collaboration. Driving strategies for energy control solutions at Woodward.
About the role
- Manager of Product Marketing developing marketing strategies for oncology diagnostics and driving product adoption among healthcare professionals. Collaborating with cross-functional teams to enhance brand awareness and engagement.
Responsibilities
- Develop and execute go-to-to-market strategies for new and existing liquid products, including positioning, messaging and target segmentation.
- Prepare launch collateral, marketing materials, enable tools for sales and training.
- Drive adoption within the portfolio. Collaborate with local commercial/field teams to ensure uptake of liquid product offerings.
- Define and deliver on growth targets (volume, revenue) for the liquid product line.
- Equip sales teams with tools: playbooks, training, sales content, competitive battle cards.
- Participate in field meetings, customer presentations, ad boards, trade shows to support product awareness and adoption.
- Track and analyze campaign effectiveness, adoption metrics, and market feedback to inform continuous improvement. Apply data-driven insights to refine targeting, messaging, and resource allocation.
Requirements
- Bachelor’s degree in Marketing, Life Sciences, or related field.
- 2-3+ years of marketing experience in the life sciences industry, with 1-2+ years in oncology diagnostics or molecular testing.
- Proven expertise with laboratory-developed tests (LDTs) and oncology market dynamics.
- Demonstrated ability to translate complex scientific data into clear, compelling marketing content.
- Strong project management and cross-functional leadership skills in a fast-paced environment.
- Proficient in Microsoft Office Suite, specifically Word, Excel, Outlook, and general working knowledge of Internet for business use.
- Excellent written, verbal, and presentation skills.
- This position requires periodic travel and some evenings, weekends and/or holidays. Periodically scheduled on-call may require after-hours response for technical emergencies not explicitly related to assigned job responsibilities.
- At times may be required to work weekends/holidays.
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