HCP Marketing Manager leading key marketing activities for hepatitis product launch at GSK. Collaborating with cross - functional teams and ensuring promotional tactics drive brand awareness and adoption.
About the role
- Regional Marketing Manager at Air Methods leading scalable marketing initiatives across air medical programs. Collaborating with sales teams to drive patient volume and community engagement.
Responsibilities
- The Regional Marketing Manager will lead strategic, scalable marketing initiatives across multiple air medical programs within a defined geographic region.
- Work closely with our sales and sales ops teams and other cross-functional areas to develop plans that drive patient volume, brand awareness, and community engagement.
- Supporting the sales-customer relationship to ensure high customer satisfaction and long-term loyalty.
- Ensure consistent brand representation across regional initiatives (collateral, digital, social media content, presentations/speakers bureau, events, classes, etc.).
- Proactively monitor demand performance and analyze campaign KPIs, prepare reports to demonstrate impact and future strategies.
- Build strong relationships with internal teams (clinical, operations, business development), key customers and other partners to ensure alignment and support.
- Visit programs regularly to support initiatives, attend events and maintain strong local relationships.
Requirements
- Bachelor’s degree (B.A. /B.S.) in Business, Marketing or Communications related field from four-year college or university; or five (5) or more years of related experience and/or training; or equivalent combination of education and experience.
- Master’s degree, preferred.
- 5+ years of experience in regional or field marketing, preferably in healthcare or emergency services.
- Familiarity with air medical or EMS operations, preferred.
- Proven ability to manage multiple projects across diverse teams and geographies.
- Passionate about collaboration and thrives in cross-functional team environments.
- Excels at interpersonal skills and written and verbal communication, with the ability to build strong relationships across cross-functional teams.
- Bold thinker who brings creativity and strategic insight to complex challenges.
- Ability to travel regionally as needed (approx. 35 to 50%).
Benefits
- Health insurance
- 401(k) matching
- Professional development opportunities
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