Supporting the marketing team by creating content for social media and websites at a leading solar module manufacturer. Involvement in event management and marketing campaigns planning.
About the role
- Director of Content Strategy leading content marketing initiatives at PatientPoint. Building strategies that enhance patient engagement through innovative content aligned with healthcare goals.
Responsibilities
- Develop and lead a comprehensive enterprise content strategy aligned to PatientPoint’s brand, growth priorities and revenue goals
- Build and evolve core narrative frameworks that articulate PatientPoint’s value across providers, life sciences partners, customers and enterprise stakeholders
- Ensure content strategies reflect distinct buyer journeys, target audiences, value propositions and selling points across business units
- Identify opportunities to leverage synergies across segments while maintaining audience relevance
- Continuously monitor shifts in the healthcare, digital health, media and marketing landscape to ensure our content remains credible, differentiated and forward-looking
- Partner closely with segment marketing directors to translate campaign strategies into cohesive, multi-channel content plans
- Ensure campaigns are grounded in strong storytelling and connected to broader enterprise narratives
- Own campaign content strategy and execution — from concept through deployment
- Own and evolve PatientPoint’s owned media ecosystem, including website, blog, newsletters and other avenues in which you see opportunity
- Architect an editorial roadmap aligned to strategic priorities and campaign focus areas
- Implement a scalable “content atomization” model that repurposes cornerstone assets (research, webinars, case studies) into high-impact derivative content
- Embed SEO and emerging AI visibility best practices into the content lifecycle to ensure discoverability and authority
- Proactively monitor healthcare, digital health, media, policy and marketing industry trends to identify timely opportunities for PatientPoint to contribute a differentiated perspective
Requirements
- 10+ years of progressive experience in content strategy, campaign marketing, or editorial leadership within B2B healthcare, digital health, media or technology environments
- Demonstrated experience building and scaling content programs across multiple audiences or business units
- Proven ability to operate at both strategic and hands-on levels
- Experience leading and developing high-performing creative or content teams
- Strong editorial judgment and exceptional writing and storytelling skills
- Experience integrating content into demand generation and campaign strategies
- Proficiency with marketing technology platforms, CMS, analytics tools, marketing automation systems, SEO tools and generative AI platforms
- Ability to translate complex healthcare and technology concepts into clear, compelling narratives
- Bachelor’s degree in Marketing, Communications, Journalism or related field
- Agency experience preferred
Benefits
- Competitive compensation
- Flexible time off to recharge
- Hybrid work options
- Mental and emotional wellness resources
- 401K plan
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