Supporting the marketing team by creating content for social media and websites at a leading solar module manufacturer. Involvement in event management and marketing campaigns planning.
About the role
- Analista de Performance I focusing on digital content performance and campaign optimization for Grupo RBS. Collaborating with design and strategy teams to enhance media effectiveness.
Responsibilities
- Monitor and optimize the performance of digital content, posts, and campaigns;
- Promote content to expand reach and improve results on paid media platforms (Meta Ads and Google Ads);
- Analyze engagement, reach, conversion, and performance metrics across digital channels;
- Assess the impact of graphic assets and media formats, recommending improvements to maximize results;
- Create reports and dashboards with insights for continuous optimization of campaigns and content;
- Collaborate with design, content, and strategy teams to ensure materials perform optimally;
- Research trends, benchmarks, and new methodologies to evolve performance strategy;
- Support content optimization following SEO best practices;
- Apply strategic thinking to improve content based on performance analysis and insights.
Requirements
- Experience analyzing the performance of digital content and campaigns;
- Proficiency in Meta Ads and Google Ads for campaign management and optimization;
- Practical experience with SEO, including keyword analysis, content optimization, and organic ranking best practices;
- Familiarity with analytics and monitoring tools (Google Analytics, Looker Studio, or similar);
- Experience with Excel for organizing and analyzing performance data;
- Understanding of consumer behavior and the impact of different media formats;
- Analytical, organized, and results-oriented profile;
- Ability to interpret data and propose performance improvements based on metrics;
- Interest in or experience with using AI to support analyses, campaign optimization, or insight generation.
Benefits
- N/A
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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