Marketing Director for GE HealthCare's US & Canada Solutions portfolio. Leading marketing strategy to accelerate growth and enhance market presence in healthcare solutions.
About the role
- Head of Marketing driving digital marketing strategies and leading high performing teams within an innovative finance company. Aiming to maximize ROI and brand equities for customer acquisition.
Responsibilities
- Own the development and delivery of the UK Marketing strategy - owning a large marketing budget, with a focus on maximizing ROI and Brand equities
- Lead the execution of market leading digital marketing for new customers across existing and emerging channels
- Develop and drive forwards our brand strategy - bringing to life our Capital One values
- Be accountable for ensuring marketing is compliant with internal policies and regulations
- Proactively identify high leverage growth opportunities - working internally and externally on engagement, negotiation and due diligence to bring these opportunities to fruition
- Develop and manage our key strategic relationships - co-developing growth roadmaps with our exciting partnerships
- Own risk management processes, controls and budget management for all UK Marketing activities
- Sponsor internal and external growth investments - working with product managers on and a cross functional team to bring these to market
- You will be at the forefront of market developments - bringing in external insights and driving investments to keep pace with market developments (specifically, with a focus on AI led marketing channels and tools)
- Develop and lead and elevate high performing cross functional teams (Marketing, Analyst, Brand, Creative, Operations, Legal, Technology) to drive marketing programs
Requirements
- An experienced marketing leader with proven track record of driving growth across the marketing funnel in a highly regulated industry
- Ability to thrive in a high-performing analytical environment that encourages creativity with integrated data-led decision making
- Demonstrable experience building and leading strong teams at scale in a high performance environment
- Ability to identify key areas of leverage - engage with senior stakeholders for buy-in - and then able to translate these into a set of clear objectives and deliverables
- A strong understanding of brand strategy with a clear understanding of how to drive performance across the marketing mix
- Highly data literate and able to understand and optimise performance across campaigns and channels in order to drive results
- Ability to balance of strong data and analytical skills, with the empathy to understand our customers and our brand
- You are a strong communicator who can drive understanding of the brand, the customer and our growth plans within the organisation
- Significant experience managing complex risk management processes - with experience of (or willingness to learn quickly) how to operate within Financial Promotion regulations
Benefits
- Immediate access to our core benefits including pension scheme, bonus, generous holiday entitlement and private medical insurance – with flexible benefits available including season-ticket loans, cycle to work scheme and enhanced parental leave
- Open-plan workspaces and accessible facilities designed to inspire and support you. Our Nottingham head-office has a fully-serviced gym, subsidised restaurant, mindfulness and music rooms. In London, you can heighten your mood with a run on our rooftop running track or an espresso at the Workshop Coffee café
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