VP of Social leading strategies for emerging platforms in a global agency. Advising clients on community - driven brand strategies across platforms like Reddit and Discord.
About the role
- Strategic leader developing and implementing analytics strategies for marketing campaigns at Canvas Worldwide. Crafting data narratives and driving business outcomes for automotive clients.
Responsibilities
- Develop and implement analytics strategies to support marketing campaigns and advertising initiatives
- Craft compelling data storytelling/ narratives for mid to senior-level stakeholders
- Establish measurement frameworks and lead client-specific learning agendas
- Identify and prioritize advanced analytics and measurement solutions to drive business outcomes. Including market mix modeling, attribution, forecasting, segmentation, incrementally testing, and other advanced analytical methodologies.
- Be visible and regular in providing relevant thought leadership deliverables to clients and key Canvas stakeholders
- Translate complex data findings and recommendations to senior leadership and key stakeholders into business impact
- Work closely with marketing teams, advertisers, and other stakeholders to understand their needs and provide data-driven solutions.
- Drive innovation in data standards, automation tools, and analytics techniques to enhance marketing effectiveness.
- Maintain currency and understanding of important industry topics in the marketing analytics field.
- Lead, mentor, and grow an analytics team, fostering a collaborative and innovative work environment.
- Oversee the collection, analysis, and visualization of data across various platforms to generate actionable insights.
Requirements
- A bachelor’s or master’s degree in a relevant field such as business, statistics, economics, or computer science.
- 10+ years of managerial experience in analytics, preferably in media performance, digital marketing, or a related field. Experience working in the automotive industry is a plus.
- Expertise in data analysis, statistical methods, and modeling techniques. Proficiency in BI tools (Tableau, Looker, Power BI), SQL, Python/R, and analytics platforms is a plus.
- Proficiency in marketing-specific analytics, including market mix modeling, digital attribution, predictive modeling, and segmentation methods.
- Experience with media measurement tools, including 3rd party ad serving, syndicated research, and web analytics (Adobe Analytics, Google Analytics) preferred.
- Excellent communication skills to present findings and recommendations to senior management and automotive marketing teams.
- Ability to address complex business issues using data and analytics.
Benefits
- generous medical, dental, vision, pet insurance
- commuter benefits
- disability and life insurance coverage
- 401(k) matching
- up to 14 holidays per year
- a “Do Good Day”
- unlimited PTO
Job title
Job type
Experience level
Salary
Degree requirement
Tech skills
Location requirements
Assistant Vice President managing Aflac Ventures' portfolio management process and business development efforts. Cultivating relationships and leading internal business development initiatives.
Regional Vice President - Advisor Relations in financial services, developing and supporting advisor networks for sustained growth. Building relationships and analyzing practices to facilitate asset retention and compliance.
VP, Head of Casualty for Belgium & Netherlands at Sompo International. Overseeing P&L accountability and managing client relationships while enhancing insurance strategies.
FC
Assistant Vice - President leading strategic growth in agribusiness and agri - food markets. Overseeing sales and underwriting teams to ensure lending process quality and customer relationships.
Vice President managing enterprise nursing workforce and patient placement capacity centers at Advocate Health. Driving strategic vision, operational efficiencies, and quality initiatives with a focus on nursing excellence.
Vice President managing project pursuits and strategic accounts for large global projects. Leading teams to drive differentiated value in complex, multimillion - dollar opportunities across Asia Pacific.
Assistant Vice President responsible for safeguarding financial stability by managing liquidity risk at the bank. Oversee comprehensive risk frameworks, team collaboration and policy development.
Assistant Vice President managing operational efficiency initiatives and implementing changes at Barclays. Overseeing payments, regulatory reporting, and service process improvements in Corporate Banking.
Overseeing EMEA FX & EM Product Control team at Nomura, focusing on reporting and analysis of trading activities. Requires strong product control experience and knowledge of derivatives.