Senior Marketing Analyst ensuring marketing deadlines and priorities at Pernambucanas. Collaborating with teams while managing multiple marketing projects in a hybrid environment.
About the role
- Assistant Marketing & Partenariats at CANAL+ managing digital communication for foreign channel offers. Collaborating with marketing and partnerships to enhance audience engagement.
Responsibilities
- Reporting to the Head of Marketing and Partnerships, you will be responsible for managing and developing all digital tools for two foreign channel offerings distributed by operators Free, SFR, Orange and Bouygues Telecom
- Develop editorial calendars for the social media channels of three products
- Create original digital content and launch campaigns to animate pages and grow their audiences
- Manage prospect databases and run campaigns in coordination with partner agencies
- Regularly update the offers' websites in coordination with the webmaster
- Manage influencer campaigns
- Produce or oversee the creation of visual sales support materials
- Monitor the production of printed and digital collateral and multimedia content
- Update and renew sales pitches and commercial documentation and circulate them
- Conduct direct marketing campaigns to increase sales and/or improve customer retention
- Coordinate event logistics and promotional advertising operations
- Build and maintain marketing activity tracking dashboards
- Measure the profitability and effectiveness of marketing campaigns by analyzing KPIs and user experience to identify areas for improvement and optimize strategy
- Evaluate customer satisfaction by tracking and analyzing target audience behavior through surveys, field activities and online initiatives
- Develop and maintain a network of service providers and suppliers
- Maintain regular communication with internal and external teams to provide or collect communication materials
- Manage inventory related to marketing operations
- Track the marketing budget forecast, manage outstanding items and invoices
- Regularly update tracking tools: offers by operator, publisher contact tables, etc.
- Maintain content libraries for channels
Requirements
- You are enrolled in a Master’s program at a university or school, specializing in digital communication
- You have a first professional experience in digital communication and/or project management
- You have knowledge of audiovisual trends, particularly in Africa
- You are proficient with Business Manager, Adobe Suite, Canva and Mailchimp
- You have an interest in the media industry
- You possess intercultural communication skills
- You are curious, adaptable, creative, open-minded and proactive
Benefits
- A CANAL+ subscription so you can become fully familiar with our worlds
- The CANAL+ STUDENT CLUB experience: onboarding, studio visits, career coaching, afterworks, and more
- Opportunities to attend shows, conferences and many other events
- Profit-sharing and incentive schemes
- Leave: statutory leave (including 5 study days) plus 1 additional day per quarter provided by the CANAL+ Group
- Access to the Works Council (CSE) from your first day
- Standard benefits: access to the company restaurant or meal vouchers, sustainable mobility allowance, etc.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Tech skills
Location requirements
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