Hybrid VP of Product – Experience

at CanadaHelps

• Job title: VP of Product – Experience
• Job type: Full Time
• Experience level: Lead
• Salary: CA$165,000 - CA$185,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Toronto, Canada

About the role

• VP of Product & Experience driving product lifecycle and customer engagement at CanadaHelps. Leading strategic initiatives to maximize charitable impact and deepen donor engagement.

Responsibilities

• Set and own the product and journey experience strategy, roadmap and portfolio priorities, aligned to CanadaHelps’ mission, revenue and impact goals.
• As owning Experience, we want to ensure that the product is not just functional, but also drives customer engagement and advocacy.
• Own product performance and KPIs and report progress to the CEO and Board as required.
• Lead, mentor and scale a multidisciplinary organization (product management, UX/design, user research and product operations), including hiring, career development and organizational design.
• Manage product investment decisions, budgets and resource allocation; partner with Finance and CEO on business cases and prioritization.
• Drive cross-functional alignment with Technology, Marketing, Customer Success, and Operations to deliver integrated, secure, accessible and compliant digital experiences.
• Champion user research, inclusive design, accessibility (AODA), privacy-first practices and evidence-based experimentation to continually improve outcomes for donors, charities and partners.
• Define and translate complex technical and data capabilities into product decisions; partner with CTO and leaders on architecture, data governance and operations on feasibility and trade-offs.
• Promote a culture of innovation, experimentation, and continuous learning.
• Stay informed about industry trends, emerging technologies, and best practices.
• Ensure product risk management, security, accessibility and compliance with relevant regulations and standards.

Requirements

• Bachelor’s degree required; advanced degree or equivalent experience preferred.
• 12+ years of progressive product leadership experience, including at least 5 years in senior/executive product roles (Head or VP) with end-to-end responsibility for B2B SaaS products and or ECommerce.
• Proven track record of successfully building and scaling product teams and launching digital products that drove measurable business and user impact (revenue, engagement, retention, conversion).
• Prior experience leading product design teams including strong understanding of design methods and systems.
• Demonstrated success in positioning design not just as a visual output, but as a core pillar of product strategy.
• You have successfully integrated user research and inclusive design practices early into the product lifecycle to de-risk investments and maximize user impact.
• Experience establishing or scaling robust design systems that drive efficiency, visual consistency, and accessibility (AODA compliance) across digital touchpoints.
• Skilled at building consensus and fostering collaboration across multiple teams and functions, ensuring product and experience initiatives meet business goals while satisfying stakeholder needs.
• Exceptional communication and interpersonal skills, with the ability to connect and influence multiple groups towards a shared vision; Experience with consumer and/or marketplace, payments, fundraising platforms, or nonprofit tech is strongly preferred.
• Strong data and metrics orientation: experienced with analytics, experimentation, KPI-driven roadmaps and growth loops.
• Demonstrated ability to lead cross-functional, distributed teams and to influence senior stakeholders.
• Experience owning budgets, prioritization frameworks and financial impact for product lines.
• Deep empathy for users (donors and charities), excellent judgement on trade-offs, and a bias for outcomes and speed of learning.
• Excellent communication and stakeholder management skills; comfortable representing product strategy to the Executive Team and the Board.
• Commitment to accessibility, privacy, equity and ethical use of technology.