Demand Generation Lead managing SDR processes and sales strategies for B2B enterprise solutions company. Building effective sales pipelines and mentoring team members in performance optimization.
About the role
- Senior Paid Media Manager at C.A. Fortune, driving engagement and sales for CPG brands through digital, social, and retail media channels.
Responsibilities
- Provide thought leadership, strategic development, and deployment of campaigns across social, digital and retail media channels
- Manage all aspects of campaign configuration, launch, and ongoing optimization – including strategy, budget management, and ad trafficking (including compiling creative assets and copy; managing handoff to media buyers and vendors)
- Collaborate with creative and strategy teams to optimize creative, messaging, and audiences across campaigns and platforms
- Implement and manage strategy, delivery, and optimization of paid campaigns including:
- • Social: Meta/ Facebook, Instagram, TikTok, Pinterest
- • Search and display tactics to drive results
- • Retail Media: Instacart, Amazon, Whole Foods, Wal-Mart Connect, Roundel, Ibotta, Kroger and more
- Lead monthly client reporting calls and internal staff meetings as necessary
- Communicate campaign performance, insights, and recommendations to cross-functional teams (Client Services, Strategy, Creative) and clients
- Keep up-to-date reporting dashboards and input key insights regularly
- Analyze KPIs and provide recommendations for account improvement across channels
- Perform paid media channel audits, make recommendations for improvements, and stay up to date on best practices
- Seek to spot trends and help our clients and creative teams capitalize on them
- Make recommendations to improve clients’ site sales, including site improvements, email strategies, etc.
- Share daily strategic recommendations on social platforms, partners, and updates based on the competitive landscape, platform updates, etc.
- Demonstrate a sense of urgency, responsibility and accountability for moving the agency and clients’ businesses forward; see the big picture
Requirements
- Experience working with CPG brands is mandatory
- Must have experience managing budgets and campaigns across social advertising platforms, display and search tactics, and retail media; OR, demonstrate expertise in at least one of the areas listed
- Ability to juggle many client projects simultaneously with little oversight
- Strong attention to detail and organization skills, paired with clear verbal and written communication
- Knowledge and passion for all things digital/social
- Social Media black belt - expert user of organic social media platforms including Facebook, Instagram, TikTok, Pinterest, and the up-and-comers
- Google black belt - continually developing expertise in Google Analytics, Google AdWords, Google Tag Manager, and SEO
- Certifications in Google Analytics, Google AdWords, Social Media Platforms, Email marketing, and SEO are a plus
- Experience working in or ability to learn retail media platforms
- Comprehensive understanding of digital technology and terminology
- An understanding of business & financial fundamentals, connecting the dots between sales goals, data, and marketing initiatives.
Benefits
- 16 days of PTO
- 11 paid company holidays per year
- 2 paid volunteer days per year
- 3 months fully paid parental leave (regardless of gender)
- Medical, dental, and vision
- Paid company life insurance
- 401k with company match
- Summer hours (half day Fridays from Memorial Day thru Labor Day)
- Work from home flexibility
Job title
Job type
Experience level
Salary
Degree requirement
No Education Requirement
Location requirements
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