Sales Director leading revenue growth across luxury and lifestyle categories for a media company. Collaborating with teams to drive client relationships and execute integrated campaigns.
Responsibilities
Develop and implement sales strategies for new client verticals across luxury and masstige categories.
Drive revenue growth across integrated platforms: print, digital, social media, video, and events.
Expand client portfolio beyond luxury into automotive, tech, lifestyle, and premium consumer goods.
Lead negotiations and secure deals on a local and regional level.
Consistently generate and maintain a strong pipeline and accurate forecasts, working with team members to refine commercial strategy and fill in any gaps.
Build and sell innovative digital campaigns, with strong expertise in social media platforms (Instagram, TikTok, YouTube, and emerging channels).
Develop and pitch creative branded content solutions, including video storytelling, influencer activations, and social-first campaigns.
Partner with editorial and creative teams to transform brand objectives into compelling multi-channel campaigns.
Leverage analytics, audience insights, and social listening tools to refine campaign strategies and demonstrate ROI to clients.
Build strong senior-level relationships with luxury groups, lifestyle brands, and media agencies.
Translate client goals into innovative, integrated digital and offline solutions.
Act as a trusted advisor to clients, positioning the company as a partner in growth.
Partner with Marketing, Editorial, Social, and Creative teams to deliver digitally integrated campaigns.
Ensure alignment of brand storytelling with sales strategy.
Leverage data and market insights to refine pitches and client solutions.
Requirements
6 + years’ experience in media, luxury, advertising, or digital marketing
Proven track record of growing revenue with enterprise-level clients in luxury and/or lifestyle categories.
Strong expertise in digital media sales, social media campaigns (IG, TikTok, YouTube), and creative content solutions (especially video storytelling).
Experience developing and selling integrated campaigns across digital, print, events, and social-first platforms.
Strong network in Thailand, with a deep understanding of market dynamics
Demonstrated ability to expand categories and open new verticals (e.g., tech, auto, lifestyle).
Strategic, commercially driven, and data-informed mindset.
Excellent business and numeracy skills.
Extensive magazine and digital knowledge
Extensive contacts in ad agencies and luxury/lifestyle clients across all relevant areas, including investment, planning, digital, and client direct.
Excellent sales, negotiation, and presentation skills, and experience at all the highest levels with agencies and clients
Extensive experience in commercial flair, marketing, and media industry knowledge
Strong presentation and negotiation skills; comfortable with C-level engagement.
Fluent in Thai and English required.
Benefits
Opportunity to shape the commercial future of a leading luxury & lifestyle media brand.
Work with world-class brands in luxury while driving expansion into high-growth masstige sectors.
Dynamic, international team with a passion for creativity and storytelling.
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