Sales Manager managing lead generation and client acquisition for integrated software solutions. Collaborating within a dynamic team to deliver exceptional customer service experiences.
About the role
- National Sales Manager leading regional sales teams and strategies at Brunswick. Optimizing sales performance through data-driven insights and team leadership in the marine industry.
Responsibilities
- Develop and implement data-informed national sales strategies aligned with company goals
- Identify market trends, customer segments, and growth opportunities through sales data analysis
- Design and optimize territory coverage models to maximize efficiency and sales potential
- Create and manage sales KPIs, dashboards, and reporting frameworks to monitor team and individual performance
- Prepare monthly, quarterly, and annual sales forecasts; track variance and provide actionable insights
- Analyze win/loss ratios, customer acquisition costs, sales funnel efficiency, and conversion rates
- Lead and support a team of regional sales managers and representatives across various territories
- Use performance metrics and coaching tools to evaluate team effectiveness and drive accountability
- Recruit, onboard, and develop sales talent using structured performance management systems
- Oversee key national accounts, channel partners and potentially manage a set account list of your own, ensuring alignment with strategic goals
- Monitor and improve customer satisfaction metrics through regular feedback and data review
- Identify opportunities to increase cross-sell and upsell performance across the customer base
- Work closely with Marketing, Product, Finance, and Operations to align on demand planning, pricing strategies, and customer insights
- Provide sales input into product development roadmaps based on customer feedback and market analysis
Requirements
- Bachelor's degree in Business, Economics, Data Analytics, or a related field
- 5+ years of progressive sales leadership experience, ideally managing national or regional teams
- Demonstrated ability to lead using data-driven decision-making
- Advanced proficiency in CRM platforms (e.g., Salesforce) and data visualization tools (e.g., Phocus, Tableau, Power BI)
- Deep understanding of sales analytics, forecasting models, and pipeline management
- Exceptional communication and leadership skills with a structured approach to problem-solving
- Experience working in a high-growth or startup environment is a plus.
Benefits
- medical
- dental
- vision
- paid vacation
- 401k (up to 4% match)
- Health Savings Account (with company contribution)
- well-being program
- product purchase discounts
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