Student working in Sales at an AI startup that rethinks the returns process in e - commerce. Involves identifying potential customers and engaging with them effectively.
About the role
- Associate Product Marketing Manager at Brunswick enhancing brand and product activations, managing new product launches, and collaborating across teams for effective marketing execution.
Responsibilities
- Support brand marketing leadership to ensure new product launch and model year product changes are successfully executed
- Act as the product information liaison, connecting product/portfolio teams with the marketing execution teams tasked with delivering all product marketing materials
- Lead for event planning specific to boat shows, and provide support for dealer meetings, owner events, and other brand events
- Lead photo and video shoot planning and execution
- Support key campaign activation for brand campaigns, which may include cross-functional and cross-divisional communications
- Manage email calendar aligned to brand campaigns and events and coordinate execution with creative and email marketing teams
- Collaborate with creative resources to develop marketing collateral that is impactful and adheres to brand guidelines
- Accountable for the management of the marketing calendars
- Support a broader division objective of transforming the boating experience, through deep consumer knowledge, contemporary marketing techniques and general business strategy
- Manage marketing projects from inception through completion as assigned by the Marketing Director
Requirements
- Bachelor’s degree in marketing or business
- 3+ years of marketing experience
- Growth mindset with a desire to grow within the organization
- Ability to work cross functionally and across brands
- Experience bringing products to market for industry-leading brands and portfolio brands preferred
- Understanding of dealer product distribution and ecommerce transformation within traditional dealer-driven businesses preferred
- Ability to be hands-on, and work in a dynamic, entrepreneurial, deadline driven environment
- Ability to manage multiple projects at once, last-minute requests and quick turnaround with a positive attitude
- Demonstrated problem-solving skills and the ability to manage complex, cross-functional projects to completion
- Strong written and oral communication skills
- Experience in corporate and matrix environments is a plus
- Willingness to travel, up to 20%, likely concentrated during peak
- Must be able to work Hybrid (Knoxville, TN, Venore, TN, Merritt Island, FL or Mettawa, IL)
Benefits
- Medical
- Dental
- Vision
- Paid vacation
- 401k (up to 4% match)
- Health Savings Account (with company contribution)
- Wellbeing program
- Product purchase discounts
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