Hybrid Associate Product Marketing Manager

at Brunswick Corporation

• Job title: Associate Product Marketing Manager
• Job type: Full Time
• Experience level: Junior, Mid level
• Salary: $69,000 - $110,500 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Knoxville, United States

About the role

• Associate Product Marketing Manager at Brunswick enhancing brand and product activations, managing new product launches, and collaborating across teams for effective marketing execution.

Responsibilities

• Support brand marketing leadership to ensure new product launch and model year product changes are successfully executed
• Act as the product information liaison, connecting product/portfolio teams with the marketing execution teams tasked with delivering all product marketing materials
• Lead for event planning specific to boat shows, and provide support for dealer meetings, owner events, and other brand events
• Lead photo and video shoot planning and execution
• Support key campaign activation for brand campaigns, which may include cross-functional and cross-divisional communications
• Manage email calendar aligned to brand campaigns and events and coordinate execution with creative and email marketing teams
• Collaborate with creative resources to develop marketing collateral that is impactful and adheres to brand guidelines
• Accountable for the management of the marketing calendars
• Support a broader division objective of transforming the boating experience, through deep consumer knowledge, contemporary marketing techniques and general business strategy
• Manage marketing projects from inception through completion as assigned by the Marketing Director

Requirements

• Bachelor’s degree in marketing or business
• 3+ years of marketing experience
• Growth mindset with a desire to grow within the organization
• Ability to work cross functionally and across brands
• Experience bringing products to market for industry-leading brands and portfolio brands preferred
• Understanding of dealer product distribution and ecommerce transformation within traditional dealer-driven businesses preferred
• Ability to be hands-on, and work in a dynamic, entrepreneurial, deadline driven environment
• Ability to manage multiple projects at once, last-minute requests and quick turnaround with a positive attitude
• Demonstrated problem-solving skills and the ability to manage complex, cross-functional projects to completion
• Strong written and oral communication skills
• Experience in corporate and matrix environments is a plus
• Willingness to travel, up to 20%, likely concentrated during peak
• Must be able to work Hybrid (Knoxville, TN, Venore, TN, Merritt Island, FL or Mettawa, IL)

Benefits

• Medical
• Dental
• Vision
• Paid vacation
• 401k (up to 4% match)
• Health Savings Account (with company contribution)
• Wellbeing program
• Product purchase discounts