GTM Specialist responsible for growing Cloudflare One revenue and product adoption. Advising sales leaders and partnering with technical sales teams for strategic growth.
About the role
- Product Marketing Manager driving go-to-market strategy and messaging for Broadcom's workload automation portfolio. Seeking an experienced expert with technical knowledge and market insight.
Responsibilities
- Develop compelling product positioning, value propositions, and differentiated messaging for Workload Automation offerings
- Lead GTM strategy for new releases, customer success stories, capabilities, and market launches
- Create high-quality content including solution briefs, white papers, competitive analysis, customer presentations, and sales enablement tools
- Serve as a subject-matter expert for Workload Automation across internal teams, customer conversations, webinars, events, and analyst engagements
- Conduct ongoing market, customer, and competitive research to inform strategy and product direction
- Drive pipeline-building initiatives in partnership with Global Marketing
Requirements
- Bachelor's and 12+ years hands-on experience in Workload Automation
- Deep familiarity with enterprise scheduling, orchestration, and automation ecosystems
- Proven ability to translate technical capabilities into clear, compelling business value for ITOps, DevOps, and DataOps personas
- Exceptional written and verbal communication skills
- Strong analytical, competitive research, and strategic planning skills
- Experience working in highly cross-functional environments with product, engineering, and sales organizations
Benefits
- Medical, dental and vision plans
- 401(K) participation including company matching
- Employee Stock Purchase Program (ESPP)
- Employee Assistance Program (EAP)
- Company paid holidays
- Paid sick leave and vacation time
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