Marketing Manager launching bold campaigns for Tinder in France with an emphasis on social media. Collaborating across teams to drive brand engagement and community growth in Gen Z culture.
About the role
- Coordenador de Marketing Digital com foco em CRM e automação para Suplementação Esportiva. Liderando equipe e estratégias de marketing digital para crescimento e engajamento.
Responsibilities
- Customer database management: structure and segment the database for CRM initiatives (leads, prospects, and active/inactive customers).
- Base acquisition: develop strategies to capture and nurture leads, integrating CRM with paid media, social, email, and automations.
- Retention and loyalty: create and optimize loyalty programs, re-engagement campaigns, and automation flows that increase repeat purchases.
- Customer lifecycle: design and manage automated journeys (onboarding, activation, churn prevention, win-back, etc.).
- LTV and engagement: analyze purchase behavior and propose personalized actions that maximize lifetime value and average ticket size.
- Performance and reporting: monitor KPIs (open rate, click-through rate, conversion, churn, CAC, LTV, CRM ROI) and report results regularly.
- Data integration: work with BI and Media teams to ensure consistency and quality of data across platforms (CDP, CRM, e-commerce).
- Coordinate the use and evolution of CRM, marketing automation and email marketing tools (e.g., RD Insider, Salesforce, HubSpot, Klaviyo, ActiveCampaign, etc.).
- Leadership and collaboration: manage a team and collaborate with media, content and product teams to build integrated campaigns.
Requirements
- Minimum of 4 years' experience in CRM, marketing automation and relationship marketing.
- Bachelor's degree in Marketing, Advertising, or related fields.
- Courses related to marketing platforms, process management and Growth.
- Strong analytical ability, with proficiency in metrics such as CAC, LTV, churn and ROI.
Benefits
- Meal allowance
- Mobility allowance
- Food allowance and/or grocery basket
- Health and dental insurance
- Pharmacy agreement/discount
- Group life insurance
- Annual bonus of up to 2 salaries
- Gympass
- Discount on supplements
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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