Marketing Manager at Henry Schein responsible for digital marketing campaigns and e - commerce strategies. Involves collaboration with global teams and performance analytics.
About the role
- Marketing Manager leading strategy, execution, and optimization of campaigns for Breakaway Presents. Collaborating across teams to drive revenue growth, brand awareness, and fan engagement.
Responsibilities
- Build integrated campaign plans for artist announcements, on-sales, promotions, and final-week ticket pushes.
- Own campaign timelines, creative deliverables, and channel alignment across paid, organic, email, and web.
- Forecast ticket pacing and proactively identify risks and growth opportunities in partnership with ticketing and finance teams.
- Collaborate cross-functionally with festival marketing, creative, influencer, PR, sales, and promotions teams to deliver cohesive campaigns.
- Plan, launch, manage, and optimize paid campaigns across Meta, Google, and TikTok.
- Own paid media budgets, pacing, and performance by market and campaign phase.
- Monitor ROAS, CPA, spend efficiency, and full-funnel performance.
- Continuously test creative, audiences, messaging, and placements to maximize performance and scale growth.
- Strategize and support organic social content that drives awareness and conversion.
- Partner with social and creative teams to align content with campaign goals and performance insights.
- Identify growth opportunities through content trends, creator partnerships, and audience behavior.
- Build and manage email marketing strategy to drive ticket sales, announcements, and fan engagement.
- Own segmentation, scheduling, A/B testing, lifecycle flows, and performance optimization.
- Maintain clean, organized CRM lists and automation workflows.
- Own and manage the Breakaway Presents website, including homepage updates, landing pages, ticketing integrations, pixel tracking, and ongoing optimization for conversion and user experience.
- Track and report on KPIs, including CTR, CPA, ROAS, conversion rate, and revenue by channel.
- Coordinate creative asset needs, timelines, and production workflows.
Requirements
- 4–5+ years of experience in digital, performance, or growth marketing.
- Proven experience managing paid advertising platforms, including Meta, Google, and TikTok.
- Hands-on experience with email marketing platforms and website management.
- Strong analytical, reporting, and optimization skills.
- Highly organized, proactive, and detail-oriented with strong project management ability.
- Excellent written and verbal communication skills; able to present ideas clearly and concisely.
- Ability to prioritize, manage multiple deadlines, and thrive in fast-paced environments.
- Adaptable and comfortable navigating change and evolving priorities.
- Strong computer skills, including Microsoft Office; experience with Adobe Creative Suite or Canva preferred.
- Passion for music, festivals, live events, and culture strongly preferred.
- Ability to travel and work extended hours, including nights, weekends, and holidays as needed.
Benefits
- Flexible work environment
- Comprehensive medical, dental, and vision insurance
- 401K plan with employer matching
- Paid Vacation Plans
- Select festival attendance
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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