You take overall creative responsibility for all brands within the BrandLift group.
You work closely with copywriting, media buying, strategy, management and the respective brand experts.
You think about design in the context of performance-driven brand building and funnel architecture, and understand how design generates leads, increases conversions, and strengthens brands over the long term.
You design campaign assets, landing pages, webinars, email campaigns, social ads and more.
You develop clear, conversion-optimized page structures with an eye for UX, brand impact and psychological decision-making mechanisms.
During intensive project phases you coordinate additional resources through a network of freelancers, agencies or other designers to ensure speed and quality.
Requirements
Several years of experience as a Lead Designer or Creative Director with demonstrable results
Excellent sense for brand management, aesthetics, UX and conversion-driven design
High level of autonomy, an ownership mentality and enthusiasm for responsibility
You can develop and maintain complete brand worlds consistently: visual language, typography systems, color palettes, style guides and corporate identity/design evolutions are your domain
A high aesthetic standard, attention to detail and premium-level quality are your baseline
You lead design processes, give precise creative feedback, ensure quality and can mentor junior designers or freelancers
You understand positioning, narratives and messaging — and can translate them into emotional, clear, conversion-focused design
You design the entire customer journey across all touchpoints: funnels, web, social ads, email, product experiences and packaging
Proficient in Adobe CC and Figma
Webflow knowledge, motion design and illustration skills are a plus
Excellent German language skills
Benefits
A central design role with genuine creative freedom
Close collaboration with a strong team across copy, performance, strategy and executive leadership
Brands with soul, purpose, substance and steep growth trajectories
An environment where design is a real growth driver (strategically and operationally)
Flexible working models — freelance or permanent, depending on availability and project needs
30 to 40 hours per week
A culture that values quality, clarity and long-term collaboration
Job title
Head of Design – Creative Director, Freelance or Permanent, Full-time
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