Hybrid Head of Design – Creative Director, Freelance or Permanent, Full-time

at CrackPPC - Digital Marketing Agency - Google Shopping & Merchant Specialists

• Job title: Head of Design – Creative Director, Freelance or Permanent, Full-time
• Job type: Full Time
• Experience level: Lead
• Salary: Not specified
• Degree requirement: No Education Requirement
• Location requirements: Hybrid, Berlin, Germany

About the role

• Creative Director at BrandLift shaping design for multiple brands with a focus on performance-driven growth. Leading projects and collaborating with diverse teams in a hybrid environment.

Responsibilities

• You take overall creative responsibility for all brands within the BrandLift group.
• You work closely with copywriting, media buying, strategy, management and the respective brand experts.
• You think about design in the context of performance-driven brand building and funnel architecture, and understand how design generates leads, increases conversions, and strengthens brands over the long term.
• You design campaign assets, landing pages, webinars, email campaigns, social ads and more.
• You develop clear, conversion-optimized page structures with an eye for UX, brand impact and psychological decision-making mechanisms.
• During intensive project phases you coordinate additional resources through a network of freelancers, agencies or other designers to ensure speed and quality.

Requirements

• Several years of experience as a Lead Designer or Creative Director with demonstrable results
• Excellent sense for brand management, aesthetics, UX and conversion-driven design
• High level of autonomy, an ownership mentality and enthusiasm for responsibility
• You can develop and maintain complete brand worlds consistently: visual language, typography systems, color palettes, style guides and corporate identity/design evolutions are your domain
• A high aesthetic standard, attention to detail and premium-level quality are your baseline
• You lead design processes, give precise creative feedback, ensure quality and can mentor junior designers or freelancers
• You understand positioning, narratives and messaging — and can translate them into emotional, clear, conversion-focused design
• You design the entire customer journey across all touchpoints: funnels, web, social ads, email, product experiences and packaging
• Proficient in Adobe CC and Figma
• Webflow knowledge, motion design and illustration skills are a plus
• Excellent German language skills

Benefits

• A central design role with genuine creative freedom
• Close collaboration with a strong team across copy, performance, strategy and executive leadership
• Brands with soul, purpose, substance and steep growth trajectories
• An environment where design is a real growth driver (strategically and operationally)
• Flexible working models — freelance or permanent, depending on availability and project needs
• 30 to 40 hours per week
• A culture that values quality, clarity and long-term collaboration