About the role

  • You take overall creative responsibility for all brands within the BrandLift group.
  • You work closely with copywriting, media buying, strategy, management and the respective brand experts.
  • You think about design in the context of performance-driven brand building and funnel architecture, and understand how design generates leads, increases conversions, and strengthens brands over the long term.
  • You design campaign assets, landing pages, webinars, email campaigns, social ads and more.
  • You develop clear, conversion-optimized page structures with an eye for UX, brand impact and psychological decision-making mechanisms.
  • During intensive project phases you coordinate additional resources through a network of freelancers, agencies or other designers to ensure speed and quality.

Requirements

  • Several years of experience as a Lead Designer or Creative Director with demonstrable results
  • Excellent sense for brand management, aesthetics, UX and conversion-driven design
  • High level of autonomy, an ownership mentality and enthusiasm for responsibility
  • You can develop and maintain complete brand worlds consistently: visual language, typography systems, color palettes, style guides and corporate identity/design evolutions are your domain
  • A high aesthetic standard, attention to detail and premium-level quality are your baseline
  • You lead design processes, give precise creative feedback, ensure quality and can mentor junior designers or freelancers
  • You understand positioning, narratives and messaging — and can translate them into emotional, clear, conversion-focused design
  • You design the entire customer journey across all touchpoints: funnels, web, social ads, email, product experiences and packaging
  • Proficient in Adobe CC and Figma
  • Webflow knowledge, motion design and illustration skills are a plus
  • Excellent German language skills

Benefits

  • A central design role with genuine creative freedom
  • Close collaboration with a strong team across copy, performance, strategy and executive leadership
  • Brands with soul, purpose, substance and steep growth trajectories
  • An environment where design is a real growth driver (strategically and operationally)
  • Flexible working models — freelance or permanent, depending on availability and project needs
  • 30 to 40 hours per week
  • A culture that values quality, clarity and long-term collaboration

Job title

Head of Design – Creative Director, Freelance or Permanent, Full-time

Job type

Experience level

Lead

Salary

Not specified

Degree requirement

No Education Requirement

Location requirements

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