Field Marketing Manager executing innovative marketing strategies for residential and commercial contractors. Positioned at USG Corporation to enhance contractor engagement and market awareness.
About the role
- Senior Media Buyer managing paid media campaigns across various channels for Bully Pulpit International. Collaborating with teams to execute successful advertising strategies to impact clients effectively.
Responsibilities
- Set-up, QA, implementation, and ongoing oversight of paid media campaigns across multiple advertising channels
- Monitor campaign delivery & performance, and flagging issues to the rest of the team
- Ensure campaigns meet and exceed client KPIs
- Work with the Media Planning and fellow Buying team members to support development of effective media plans
- Contribute to BPI’s new-to-market products & services that help clients deliver more impactful campaigns
- Report on advertising performance metrics across platforms to assess campaign performance, inventory value, and opportunities for improvement
- Attend new vendor meetings to help assess the fast-changing digital media landscape and develop new buying solutions for clients
- Support Buying team members in developing the agency’s buying product
- Assist Buying team members in designing, executing, and analyzing tests to improve the efficacy of our buying tactics
Requirements
- 2-4 year(s) relevant work experience; exposure to digital media buying from internships, fellowships or coursework ideal
- Experience running campaigns for political, public affairs, and/or corporate clients
- Enthusiasm for Democratic and progressive politics, and excitement to work with our non-profit and corporate clients
- Analytical thinking skills, with knowledge of business intelligence dashboard software such as Google Analytics, Datorama or Tableau
- Hands-on experience with search & social buying platforms including Meta, LinkedIn, YouTube and Google Ads. Programmatic experience is a bonus.
- Strong Microsoft Excel or Google Sheets skills
- Strong organization skills and attention to detail
- A readiness to work independently, grow quickly, learn new skills, think big, and get the job done
Benefits
- 100% company-paid medical, dental, and vision insurance
- 401(k) program with employer match up to 4%
- Generous time off for vacation
- $50 monthly phone reimbursement
- Unlimited sick time
- 16 weeks of paid leave for new parents
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