Hybrid Retail Media Network Manager

at bp

• Job title: Retail Media Network Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Chicago, United States

About the role

• Retail Media Network Manager driving growth and success of BP's retail media operations. Establishing strategies and partnerships for revenue generation across multiple brands.

Responsibilities

• Define and implement the vision, strategy, and roadmap for our retail media network to improve value for both our brands and customers.
• Analyze market trends, competitive landscape, and customer needs to define Retail Media Network and Data Monetization products and opportunities.
• Drive revenue through the development of advertising solutions for brand partners and establish new monetization opportunities across digital channels.
• Collaborate with marketing, sales, analytics, and product teams to build cohesive media offerings that improve customer engagement and generate measurable outcomes for advertisers.
• Build and maintain positive relationships with key brand partners, agencies, and technology providers, positioning our network as a top choice for retail advertising.
• Leverage customer data, analytics, and audience insights to drive campaign targeting, optimization, and measurement, ensuring efficiency and return on investment.
• Lead all aspects of the development and integration of technology solutions to power the retail media network, working with vendors and internal tech teams to ensure seamless ad delivery and performance tracking.
• Ensure that all media network operations are aligned with data privacy regulations and follow standard methodologies for data governance and security.
• Establish indicators and metrics to assess success, track and report on the performance of retail media network and data monetization activities, using insights to refine and optimize strategies and identify new opportunities.
• Act as the key point of contact for internal and external interested parties on RMN and data monetization initiatives, providing insights and updates to leadership.

Requirements

• Minimum 5 years of relevant business experience
• Type of degree – BA Required, MBA Preferred
• Strong understanding of programmatic advertising, audience targeting, and digital media metrics
• Familiarity with ad tech platforms, such as DSPs, SSPs, DMPs, and e-commerce analytics tools
• Exceptional leadership and project management skills, with the ability to drive cross-functional initiatives.
• Strong analytical and critical thinking skills, with a data-driven approach to decision-making.
• Excellent communication skills, able to engage and influence internal interested parties and external partners.
• Ability to communicate and influence across multiple levels, local & global partners to gain alignment on product plans
• Financial competence, financial modelling & P&L leadership skills

Benefits

• flexible working options
• a generous paid parental leave policy
• excellent retirement benefits