Senior Manager leading marketing strategy for retail technology and incubation initiatives at HP. Building a marketing function to drive growth and innovation across all touchpoints.
BP
Hybrid Digital Marketing Analyst – Junior
Posted 2 months ago
About the role
- Digital Marketing Analyst at BP managing social media content and analyzing engagement KPIs. Collaborating with internal teams for strategic marketing initiatives.
Responsibilities
- Support the development, publishing and management of social media content aligned with BP’s marketing guidelines and strategies and the objectives of the business units.
- Monitor KPIs (engagement, reach, conversion, follower growth, etc.) and generate insights and recommendations to optimize campaigns and actions.
- Collaborate with internal teams to ensure consistency in communication and the patient journey.
- Support the planning and execution of digital initiatives for health campaigns, seasonal campaigns and institutional events.
- Monitor interactions (comments, direct messages, mentions) and assist in managing image and digital reputation crises.
- Work with designers, videomakers and influencers to ensure the production of high-impact materials.
- Work in synergy with the performance team to optimize organic and paid content.
Requirements
- Bachelor's degree completed – Marketing, Communications, Advertising or a related field.
- Preferred/plus: Certifications in Digital Marketing, Social Media and/or Digital Performance.
- Prior experience in Digital Marketing, preferably in complex environments (e.g., healthcare, education, retail, technology).
Benefits
- Transportation allowance
- Meal allowance
- On-site cafeteria
- Health insurance
- Dental coverage
- Childcare assistance
- Total Pass: A benefits platform that provides access to gyms and studios across various modalities for employees and dependents.
- Viva 365: Programs and initiatives covering five areas of wellbeing – emotional, intellectual, physical, social and financial.
- PAP (Personal Support Program) – a communication channel staffed by a broad team of specialists (psychologists, social workers, lawyers, educational specialists, nutritionists, physiotherapists, physical educators, financial consultants and pet consultants).
- Employee Health Center – telemedicine, urgent care and appointment services exclusively for employees, with general practitioners, psychologists, physiotherapists and acupuncture services within BP.
- Health Professional’s Day: May 12 is considered a holiday for the category; employees who work on this date are entitled to compensation according to criteria defined in the Collective Agreement.
- Partnerships and discounts: Agreements with establishments across various sectors for discounts; access the updated list on Workplace, our internal communication channel.
Job title
Job type
Experience level
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Not specified
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