Support the development, publishing and management of social media content aligned with BP’s marketing guidelines and strategies and the objectives of the business units.
Monitor KPIs (engagement, reach, conversion, follower growth, etc.) and generate insights and recommendations to optimize campaigns and actions.
Collaborate with internal teams to ensure consistency in communication and the patient journey.
Support the planning and execution of digital initiatives for health campaigns, seasonal campaigns and institutional events.
Monitor interactions (comments, direct messages, mentions) and assist in managing image and digital reputation crises.
Work with designers, videomakers and influencers to ensure the production of high-impact materials.
Work in synergy with the performance team to optimize organic and paid content.
Requirements
Bachelor's degree completed – Marketing, Communications, Advertising or a related field.
Preferred/plus: Certifications in Digital Marketing, Social Media and/or Digital Performance.
Prior experience in Digital Marketing, preferably in complex environments (e.g., healthcare, education, retail, technology).
Benefits
Transportation allowance
Meal allowance
On-site cafeteria
Health insurance
Dental coverage
Childcare assistance
Total Pass: A benefits platform that provides access to gyms and studios across various modalities for employees and dependents.
Viva 365: Programs and initiatives covering five areas of wellbeing – emotional, intellectual, physical, social and financial.
PAP (Personal Support Program) – a communication channel staffed by a broad team of specialists (psychologists, social workers, lawyers, educational specialists, nutritionists, physiotherapists, physical educators, financial consultants and pet consultants).
Employee Health Center – telemedicine, urgent care and appointment services exclusively for employees, with general practitioners, psychologists, physiotherapists and acupuncture services within BP.
Health Professional’s Day: May 12 is considered a holiday for the category; employees who work on this date are entitled to compensation according to criteria defined in the Collective Agreement.
Partnerships and discounts: Agreements with establishments across various sectors for discounts; access the updated list on Workplace, our internal communication channel.
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