About the role

  • Join marketing team at Bowtie Life Insurance as Senior Officer, leveraging marketing strategies and influencer relationships. Drive brand visibility and manage marketing projects effectively.

Responsibilities

  • Cultivate and foster positive relationships with influencers, partners, and internal stakeholders
  • Lead end-to-end event management, including the planning, coordination, and execution of brand activations, workshops, and large-scale events
  • Develop and manage strategic partnerships across a diverse ecosystem, including Corporate Brands, NGOs and Startups to drive mutual growth
  • Identify meaningful influencer profiles for content creation across social media platforms
  • Ability to implement influencer marketing strategies that support overarching marketing goals and boost brand visibility
  • Comprehensive understanding of major social media platforms such as Instagram, YouTube, Facebook, Thread and LinkedIn
  • Proficiency in platform-specific algorithms, best practices, and content formats
  • Measure and interpret campaign performance metrics, as well as extract actionable insights from data
  • Assist in conducting market research, competitor monitoring & analysis

Requirements

  • 3+ years of hands-on marketing experience
  • Degree in Business Administration, Marketing, or related disciplines
  • Strong project management skills, accuracy and detail-minded
  • Excellent communication skills, and strong command of spoken and written English and Chinese
  • Strong sense of ownership - you are instrumental to our success and the owner of your own growth!

Benefits

  • Competitive package
  • Flexible work arrangement
  • Benefits include medical/ dental coverage and wellness programs
  • Employee discounts
  • Fun, co-operative, and flexible startup culture
  • Weekly sharing sessions and regular social gatherings
  • Excellent learning opportunities with Professional Development Sponsorship

Job title

Senior Officer, Marketing

Job type

Experience level

Senior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

HybridHong Kong

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