Sr. Manager driving availability and visibility of Boston Beer Company products in the digital sales environment. Collaborating cross-functionally to develop digital commerce sales strategies and support programs.
Responsibilities
Drive BBC Sales initiatives and case growth through a dedicated retailer and wholesaler digital strategy
Lead a team through excellent training and development and driving results
Build availability and visibility of key BBC products and campaigns on the digital shelf
Develop and deliver a point of view on B2B and retail digital commerce position
Identify gaps in Boston Beer assortment on prioritized digital channels
Work with internal connected commerce and commercial marketing team
Work alongside technology partners on emerging technology features
Be the preferred partner of the off premise national account team
Work and align with BBC sales leadership and top wholesaler partners
Develop and deliver wholesaler communication that supports connected commerce efforts
Leverage market research to understand wholesaler and retailer emerging trends
Requirements
7+ years of sales experience managing large strategic accounts
Strong critical thinking skills
Analytical mindset with proficiency in data-driven decision-making
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