Lead marketing initiatives at Boon, focusing on corporate health care solutions. Develop and execute marketing strategies aligning with the company's vision and goals.
Responsibilities
Structure and oversee the marketing plan, organizing campaigns, launches, and institutional initiatives
Coordinate requests with internal teams and external partners, ensuring alignment with the brand positioning
Write and edit content for different channels (website, presentations, emails, social media, and sales materials)
Create briefs and monitor deliveries from design, content, media, and vendors
Support awareness, demand generation, and brand-strengthening campaigns
Plan and execute content initiatives and maintain digital presence
Monitor KPIs and results, proposing improvements and course corrections
Requirements
Bachelor's degree in Marketing, Communications, Advertising, Business Administration, or related fields
Previous experience in marketing, communications, or demand generation, preferably in dynamic environments or high-growth companies
Experience planning and executing marketing campaigns
Strong writing and communication skills for multiple channels and audiences
Experience managing vendors and partners (agencies, designers, content producers, etc.)
Organized, analytical profile with strong execution skills
Ability to work collaboratively across different teams
Experience with inbound marketing, content production, or digital marketing
Experience in B2B companies
Knowledge of SEO, marketing automation tools, or metrics analysis
Benefits
Employee discount program
Pharmacy partnership
Life insurance
Health insurance
Telemedicine services with medical specialists
Meal/food allowance
Access to nutritionists and psychologists at no cost
Legal, financial, and social assistance program
Dental plan
Totalpass
Program for employees with chronic conditions and pregnant employees
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