Marketing specialist optimizing campaigns for digital commerce at Just Play. Supporting media strategy and execution across retailers like Amazon and Walmart with performance analysis.
About the role
- Paid Media Specialist at Bombayworks, driving execution and optimisation of digital advertising campaigns across multiple channels. Collaborating with cross-functional teams to deliver results for clients.
Responsibilities
- Plan, build and manage paid media campaigns across Google Ads, Facebook, Instagram, LinkedIn and other relevant platforms
- Handle audience targeting, keyword research, bidding and budgets to maximise ROI and reach business objectives
- Continuously monitor, analyse and optimise campaigns, using tools like GA4 to understand user behaviour, funnel performance and conversion paths
- Run A/B tests to improve conversion rates and overall performance
- Work closely with content, design and marketing to create campaigns and ensure that ads and landing pages are aligned with the customer journey
Requirements
- Proven experience managing paid media campaigns across platforms such as Google Ads, Facebook Ads Manager and LinkedIn Campaign Manager (around 3–4 years’ professional experience)
- Strong analytical skills and the ability to interpret data, draw insights and turn them into concrete actions
- Hands-on experience with A/B testing and conversion rate optimisation (CRO)
- Familiarity with tools such as Google Analytics, Google Tag Manager and email/marketing automation platforms
- Fluency in English and Swedish, both written and spoken
Benefits
- An international environment where different perspectives strengthen our work
- Regular learning sessions and knowledge sharing
- Access to an external coach
- A hybrid setup – minimum two days in the office, with Wednesdays as a fixed office day
- A healthy, people-first view on well-being and work–life balance
Job title
Job type
Experience level
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Not specified
Degree requirement
Location requirements
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