Paid Media Specialist at Bombayworks, driving execution and optimisation of digital advertising campaigns across multiple channels. Collaborating with cross-functional teams to deliver results for clients.
Responsibilities
Plan, build and manage paid media campaigns across Google Ads, Facebook, Instagram, LinkedIn and other relevant platforms
Handle audience targeting, keyword research, bidding and budgets to maximise ROI and reach business objectives
Continuously monitor, analyse and optimise campaigns, using tools like GA4 to understand user behaviour, funnel performance and conversion paths
Run A/B tests to improve conversion rates and overall performance
Work closely with content, design and marketing to create campaigns and ensure that ads and landing pages are aligned with the customer journey
Requirements
Proven experience managing paid media campaigns across platforms such as Google Ads, Facebook Ads Manager and LinkedIn Campaign Manager (around 3–4 years’ professional experience)
Strong analytical skills and the ability to interpret data, draw insights and turn them into concrete actions
Hands-on experience with A/B testing and conversion rate optimisation (CRO)
Familiarity with tools such as Google Analytics, Google Tag Manager and email/marketing automation platforms
Fluency in English and Swedish, both written and spoken
Benefits
An international environment where different perspectives strengthen our work
Regular learning sessions and knowledge sharing
Access to an external coach
A hybrid setup – minimum two days in the office, with Wednesdays as a fixed office day
A healthy, people-first view on well-being and work–life balance
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