Social Media Manager responsible for developing and optimizing marketing strategies across various platforms at VALID Group GmbH. Combining creativity and analytics for effective social media presence.
About the role
- Social Media & Influencer Marketing Coordinator to support marketing team in managing social media and influencer campaigns. Gaining hands-on experience in content creation and community management.
Responsibilities
- Assist in planning, scheduling, and publishing social media content across key platforms (Instagram, TikTok, Facebook, LinkedIn, Pinterest, etc.).
- Help brainstorm creative content ideas that align with current trends and brand campaigns.
- Support content creation, including organizing shoots, booking shoot locations, helping capture behind-the-scenes content, and coordinating with photographers.
- Manage product for social shoots — track inventory, organize pulls, and ensure products are ready for content and influencer gifting.
- Monitor and engage with our online community by responding to comments and messages in a timely, brand-appropriate way.
- Assist in identifying and researching potential influencers and creators that align with the brand.
- Support influencer outreach, gifting, and campaign coordination (briefs, tracking posts, collecting performance metrics).
- Help maintain the influencer database and track key details like rates, deliverables, and content links.
- Assist with influencer and content budget management, including tracking spending, updating budget sheets, ensuring costs stay within plan and flagging overages or efficiencies.
- Help gather and organize performance data for social media and influencer campaigns.
- Support the creation of weekly and monthly performance reports to share key learnings and recommendations.
- Keep an eye on social trends, viral moments, and competitor activity to share inspiration with the team.
Requirements
- 0–2 years of experience in social media, marketing, communications, or related field (internships count!).
- Strong understanding of social platforms, trends, and creators (especially TikTok, Instagram, and YouTube).
- Excellent writing and communication skills with attention to detail.
- Highly organized and able to manage multiple tasks and deadlines.
- Comfortable working in a fast-paced, creative environment and eager to learn.
- Experience using social scheduling or analytics tools (e.g., Later, Sprout, Hootsuite, Planoly, or Meta Business Suite).
- Basic photo/video editing skills (e.g., Canva, CapCut, Adobe Premiere, Photoshop).
- Familiarity with influencer platforms or CRMs (e.g., AspireIQ, GRIN, Upfluence).
Benefits
- Paid time off
- Medical, Dental, Vision and Prescription Insurance
- 401(k) Retirement Plan with company match
- Flexible spending account
- Health savings account
- Tuition Reimbursement
- Employee discount
- Parental leave
- Life insurance****
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