Hybrid Social Media, Influencer Marketing Coordinator

at Blue Nile

• Job title: Social Media, Influencer Marketing Coordinator
• Job type: Full Time
• Experience level: Junior
• Salary: $65,000 - $70,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, New York City, United States

About the role

• Social Media & Influencer Marketing Coordinator to support marketing team in managing social media and influencer campaigns. Gaining hands-on experience in content creation and community management.

Responsibilities

• Assist in planning, scheduling, and publishing social media content across key platforms (Instagram, TikTok, Facebook, LinkedIn, Pinterest, etc.).
• Help brainstorm creative content ideas that align with current trends and brand campaigns.
• Support content creation, including organizing shoots, booking shoot locations, helping capture behind-the-scenes content, and coordinating with photographers.
• Manage product for social shoots — track inventory, organize pulls, and ensure products are ready for content and influencer gifting.
• Monitor and engage with our online community by responding to comments and messages in a timely, brand-appropriate way.
• Assist in identifying and researching potential influencers and creators that align with the brand.
• Support influencer outreach, gifting, and campaign coordination (briefs, tracking posts, collecting performance metrics).
• Help maintain the influencer database and track key details like rates, deliverables, and content links.
• Assist with influencer and content budget management, including tracking spending, updating budget sheets, ensuring costs stay within plan and flagging overages or efficiencies.
• Help gather and organize performance data for social media and influencer campaigns.
• Support the creation of weekly and monthly performance reports to share key learnings and recommendations.
• Keep an eye on social trends, viral moments, and competitor activity to share inspiration with the team.

Requirements

• 0–2 years of experience in social media, marketing, communications, or related field (internships count!).
• Strong understanding of social platforms, trends, and creators (especially TikTok, Instagram, and YouTube).
• Excellent writing and communication skills with attention to detail.
• Highly organized and able to manage multiple tasks and deadlines.
• Comfortable working in a fast-paced, creative environment and eager to learn.
• Experience using social scheduling or analytics tools (e.g., Later, Sprout, Hootsuite, Planoly, or Meta Business Suite).
• Basic photo/video editing skills (e.g., Canva, CapCut, Adobe Premiere, Photoshop).
• Familiarity with influencer platforms or CRMs (e.g., AspireIQ, GRIN, Upfluence).

Benefits

• Paid time off
• Medical, Dental, Vision and Prescription Insurance
• 401(k) Retirement Plan with company match
• Flexible spending account
• Health savings account
• Tuition Reimbursement
• Employee discount
• Parental leave
• Life insurance****