Head of Brand & Social Media leading corporate brand strategy at PTC. Responsible for brand repositioning and advancing organic social media programs.
About the role
- Social Media and Communications Specialist for Mission Aviation Fellowship Canada enhancing digital storytelling through social media and content creation. Contributing to communications strategy and engaging audiences effectively.
Responsibilities
- Assist with the development of a social media strategy that works towards fulfilling MAF Canada’s digital marketing and communication goals.
- Develop and implement a social media calendar.
- Manage MAF’s social media channels, including: Facebook, Instagram, Youtube, LinkedIn, and TikTok.
- Grow MAF’s audience on social media channels.
- Help develop MAF Canada’s social media influencer program
- Monitor and proactively respond to online messages, comments, and posts
- Source relevant and engaging content that tells the story of MAF Canada and its impact
- Organize content in a way that enables staff to find and use it in a timely and effective manner.
- Help create content policies and rules that enable the effective use of content.
- Help improve the quality of content produced through the creation and rollout of tools and training.
- Write engaging stories about MAF’s work around the world for website, marketing and fundraising materials.
- Write pieces of content such as newsletters, blogs, reports, scripts, and emails.
- Support public relations work through the writing of press releases and outreach emails.
- Support the Head of Communications through replying to and managing correspondence with members of the media.
Requirements
- Pursuing or graduated with a degree or diploma in English, Creative Writing, Communications, Marketing or equivalent
- Strong attention to detail
- Excellent writing and editing skills
- Proven ability to write short yet captivating stories
- Ability to summarize complex concepts and information
- Ability to edit video on Canva or similar
- Proven ability in creating and posting social media content
- Bonus: Experience in a charity of a similar size and mission
- Detail-oriented and dependable.
- Professional and courteous.
- Outgoing and approachable
- A team player, but also the ability to work independently without supervision
- Works well under pressure with tight deadlines
- Desire to learn, try new things and problem solve.
- Committed to MAF Canada’s mission, values and community standards
- A heart for the kingdom impact of MAF Canada and an eagerness to work in fulfilling its Mission and Vision
- A creative and visionary thinker
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