Social Media Senior at ClickBus, defining strategy and leading content creation for social platforms. Focus on data-driven insights and trending content to engage travelers.
Responsibilities
Set the strategic direction for social channels, guiding the copywriting and design teams.
Master platform metrics to extract deep diagnostics and insights.
Translate behavioral and format trends into relevant content.
Ensure the brand narrative is consistent and capable of engaging customers.
Requirements
Previous experience in a senior social media role.
Prior experience in retail/e-commerce.
Ability to read data, build mental models for analysis, and turn numbers into strategic decisions.
Excellent copywriting and aesthetic sense.
Proactivity to work in a challenging environment and propose solutions that bridge institutional and transactional goals.
Advanced proficiency in TikTok, Instagram, and YouTube (features, algorithms, and monetization tools).
Benefits
No explicit benefits were mentioned in the job description.
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