Hybrid Product Manager

at Blueair

• Job title: Product Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: $90,000 - $110,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Chicago, United States

About the role

• Product Manager for North America at Blueair managing product portfolios and market strategies. Leading innovation and lifecycle management for assigned product categories.

Responsibilities

• Own the North American market strategy and roadmap for an assigned product category that align with Blueair’s strategic growth pillars.
• Develop and execute go-to-market (GTM) plans.
• Lead the annual business plan development for owned category.
• Manage the full product lifecycle for the assigned portfolio — from launch readiness through Phase-In / Phase-Out (PIPO) decisions.
• Own category-level P&L and work cross-functionally to ensure sustainable, profitable growth.
• Serve as the product expert and primary point of contact for internal and external stakeholders for the assigned category.
• Provide product training and launch support to cross-functional teams and customer-facing partners.
• Lead launch management for new product introductions (NPIs) and line extensions within the assigned category, ensuring launches are delivered on time.
• Conduct post-launch evaluations and present quarterly portfolio performance reports with actionable insights to leadership.
• Partner with the Global Product Marketing managers to regionalize new concepts for the NA market.
• Collaborate with Sales, Finance Supply Chain, Brand and Legal teams to plan and execute launches.
• Drive ongoing competitor, category, and market trend analysis to identify opportunities and risks.
• Develop insight-driven product recommendations and requirements specific to the U.S. and Canadian consumer.
• Champion claims & regulatory awareness for the assigned category including claims development, document review and legal sign-off support.
• Define and manage Product Channel Pricing (PCP) for the assigned portfolio in collaboration with Sales.

Requirements

• Bachelor’s degree in Marketing, Business, or related field.
• 5–7 years of experience in product marketing or product management in a B2C environment, preferably within consumer durables or CPG categories.
• Demonstrated experience owning a product portfolio or category, including launch management and lifecycle decisions.
• Strong analytical skills with the ability to translate market and data analysis into actions.
• Solid commercial acumen with experience developing business cases or managing product-level P&Ls.
• Excellent project management skills with the ability to manage multiple simultaneous workstreams.
• Strong written and verbal communication skills, including experience presenting to leadership.
• High degree of independence, resourcefulness, and personal accountability.
• Proficiency with Microsoft Office Suite and AI tools.

Benefits

• health insurance (medical, dental and vision)
• 401K with company match
• parental leave
• sick leave
• paid vacation and holidays
• access to numerous additional perks and benefits