Hybrid Director of Gifting Strategy and Growth – Non-Horticultural

at bloomon

• Job title: Director of Gifting Strategy and Growth – Non-Horticultural
• Job type: Contract
• Experience level: Lead
• Salary: Not specified
• Degree requirement: No Education Requirement
• Location requirements: Hybrid, London, United Kingdom

About the role

• Director managing non-horticultural gifting strategy and growth for Bloom & Wild. Focused on product expansion and financial performance in e-commerce gifting categories.

Responsibilities

• Drive Growth: Implement the 12-month growth strategy for non floral multicategory gifting products, add-ons, and premium greeting cards in the UK.
• Expand product categories and range: Lead the co-ordination of the expansion of the non floral gifting range with close collaboration with the range, procurement and operations teams, advising the COO, CMO and wider executive team of opportunities, risks, and process optimizations required.
• Cross-Functional Alignment: Act as the central "glue" between Marketing, Merchandising, Brand, and Product & Tech teams to ensure non-horticultural products are considered in company wide projects, marketing and trading plans.
• Product and Tech collaboration: Define requirements and build prioritisation cases for multicategory, add ons or stand alone greeting card product features to facilitate growth.
• P&L Management: Full ownership of the P&L for all non-horticultural categories. Drive top-line growth while strictly managing margin guardrails and Order Per Customer (OPC) metrics.
• Financial Planning: Partner with Finance/FP&A to manage the yearly budget and lead the mid-year re-forecast.
• Trading Performance: Review weekly and monthly P&Ls, perform detailed analysis of trading and product data, identify root causes for any deviations, and pull commercial levers (range, merchandising, marketing) to enhance and optimise performance.

Requirements

• Have experience in a senior Commercial or Category Management role within an e-commerce or retail environment or prior relevant strategy consulting experience.
• Have strong financial acumen with the ability to build bottom-up budgets and manage complex P&Ls.
• Are comfortable getting "hands-on" with operations and supply chain challenges when necessary.
• Are enthusiastic about AI and the discovery and implementation of ways that AI can be used to enhance your, and your function’s, performance.
• Have prior experience working with tech and product teams.
• Can influence at Exec level and build strong relationships across Product, Business Intelligence, Operations, Procurement and Marketing functions.
• Have experience managing and developing high-performing team members.

Benefits

• Flexible working & work from abroad
• 25 days holiday + your birthday + flexible bank holidays, & option to buy additional holiday each year
• 1 Volunteering day each year
• Enhanced family leave and a workplace nursery scheme
• A flexible training framework for every stage of your career
• Irresistible discounts on our products, blooms & subscriptions!
• Share in our success with a choice to take equity options from day 1