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About the role
- Marketing Manager for Blizzard developing go-to-market strategies for Latin America. Leading regional marketing planning and execution in collaboration with global teams.
Responsibilities
- Develop and execute regional go-to-market plans aligned with global brand and creative strategies.
- Lead regional marketing planning and execution for both unannounced and live Blizzard products.
- Collaborate closely with cross-functional publishing partners.
- Define success metrics and KPIs that demonstrate return on investment on all presented plans.
- Integrate social media planning and performance analysis into regional marketing plans.
- Manage day-to-day relationships with regional partner agencies and third-party contractors.
- Partner with Consumer Insights and Analytics teams to surface insights for strategic decision-making.
- Serve as the regional product marketing expert.
- Support live service marketing integration across the region.
- Monitor the competitive landscape and regional market conditions.
Requirements
- A minimum of 5 years of experience in publishing, marketing, product management, or planning within the video game, entertainment, media, or related industries.
- In-depth working knowledge of the Latin America video game market across PC, console, and mobile platforms.
- Experience in managing marketing budgets and spending forecasts.
- Strong project management skills.
- Experience working in a regional capacity across multiple markets including collaboration within multicultural environments.
- Passion for data-driven and consumer insight-led decision making.
- Passion for games and entertainment, particularly Blizzard titles.
- Excellent communication and presentation skills in English.
- Knowledge of game publishing processes and associated tools and technologies.
- Fluency in English, Portuguese and/or Spanish.
Benefits
- Health benefits
- Paid time off
- Flexible working arrangements
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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