Graduate Marketing Officer role at Bath Spa University, assisting in growing the marketing function and supporting key campaigns. Collaborating with diverse stakeholders while developing vital marketing content and strategies.
About the role
- Programmatic Media Buyer for Blaze, the fastest growing online casino in LATAM. Collaborating on campaign strategies and optimizing programmatic advertising efforts.
Responsibilities
- Collaborate with stakeholders to develop comprehensive campaign buying strategies, encompassing ad formats, user targeting, SSP selection, bidding strategies, and other key elements.
- Master and effectively utilize various ad tech platforms to execute and manage campaigns.
- Execute and launch programmatic campaigns, managing bids, win rates, and CPMs to achieve established goals.
- Continuously monitor live campaigns, adjusting delivery to meet pacing goals, optimizing towards CPI/CPA targets, and iterating on strategy as needed.
- Offer clear and comprehensive reports on campaign performance, demonstrating the value and impact of programmatic advertising efforts.
Requirements
- A bachelor's degree in marketing, advertising, business, or a related field is often preferred.
- At least two (2) years of experience in programmatic advertising.
- Excellent written and verbal communication skills to collaborate with stakeholders, explain complex concepts, and present reports.
- Possess a strong ability to negotiate effectively.
- Meticulous attention to detail to ensure accurate campaign setup, tracking, and reporting.
- Ability to manage multiple campaigns simultaneously and meet deadlines.
- Ability to identify and troubleshoot campaign issues, optimize performance, and make data-driven decisions.
Benefits
- Hybrid: 4 days on-site per week
- A dynamic and fast-growing environment in the online gaming industry
- Growth opportunities as the team expands
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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