E - Commerce Manager responsible for online shop development and strategy at Schefer Mietstapler GmbH. Collaborating on marketing campaigns and data analysis to optimize performance.
About the role
- Director of Ecommerce leading profitable growth across digital channels at BioLite. Overseeing performance on Amazon and Shopify DTC with strong focus on data insights and collaboration.
Responsibilities
- Oversee performance and profitability
- Lead weekly and monthly performance across Amazon and DTC, including the story behind the numbers
- Forecast, prioritize, and make tradeoffs that balance growth, margin, and customer experience
- Partner with the VP of Ecommerce on targets and investment decisions
- Lead Amazon 1P/3P Amazon performance across Vendor Central and Seller Central, including content, promotions, pricing architecture, forecasting, and inventory health
- Improve retail readiness, conversion drivers, and launch execution
- Build clear plans that connect operational inputs to revenue and margin outcomes
- Lead Amazon Ads/partner management Amazon Ads strategy and performance (directly or through an agency)
- Set measurable goals, monitor pacing, diagnose issues, and lead improvements
- Manage agencies and partners with clear expectations, measurement, and accountability
- Lead Shopify DTC execution Shopify site performance including merchandising, landing pages, promotions/discounting, and conversion rate optimization
- Run disciplined testing (hypothesis, test plan, results, insights, iteration) to improve conversion and AOV
- Build the analytics engine
- Deliver a weekly Measurement readout with risks, opportunities, and next actions
- Build models in Google Sheets/Excel (forecasting, margin, channel mix, inventory projections)
- Use AI tools to accelerate analysis, reporting, experimentation, and workflow automation
- Work with Creative and Brand to ensure assets and messaging are deployed across Amazon and DTC
- Partner with Operations on in-stocks, inventory planning, and launch readiness
- Coordinate with the Goal Zero ecommerce team to share best practices and support shared plans
Requirements
- 7+ years of ecommerce experience with 3+ years performance in a senior role (Required)
- Deep, hands-on experience with Amazon 1P and 3P (Vendor Central + Seller Central)(Required)
- Strong experience with Amazon Ads and managing agencies/partners(Required)
- Deep, hands-on experience operating a Shopify storefront (merchandising, promos, CRO, and performance tracking)
- Advanced proficiency in Google Sheets/Excel (modeling, forecasting, analysis)
- Strong analytical judgment and ability to turn data into clear priorities and actions
- Practical, ongoing use of AI tools to improve speed and quality of execution
- GA4, Tag Manager, Looker/Data Studio, heatmaps, attribution, and journey analysis
- Consumer goods experience across varied price points and product launches
- Experience building operating rhythms and structure in a growth-stage environment
Benefits
- Medical, dental, and vision with BioLite covering 90–100% of premiums (depending on plan), plus life and disability insurance
- 401(k) with employer match
- Paid time off including holidays, vacation, sick time, and family leave
- Bonus plan and stock option eligibility for full-time employees
- Adventure stipend (after two years) matched vacation and PTO aligned with our mission
- Employee referral program and generous product discounts
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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