Hybrid Senior Account-Based Marketing (ABM) Analyst

at Onfly

• Job title: Senior Account-Based Marketing (ABM) Analyst
• Job type: Full Time
• Experience level: Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Belo Horizonte, Brazil

About the role

• Senior ABM Analyst at Onfly focusing on structuring and scaling ABM programs for high performance integration with Sales, Marketing, and Customer Success teams.

Responsibilities

• Structure and maintain target account lists (Tiers 1, 2 and 3) aligned with the ICP.
• Orchestrate multichannel campaigns (email, social, paid media, personalized content, events).
• Build and operate engagement playbooks integrated with Marketing and Sales.
• Develop cadences, sequences and customized scripts according to account stage.
• Ensure data integrity, consistency and currency in the CRM (HubSpot).
• Set up automations, account routing and activation triggers.
• Create dashboards and reports with key ABM, pipeline and engagement metrics and indicators.
• Perform a RevOps role for enterprise GTM, defining flows, rituals and rules between Marketing, Sales and Customer Success.
• Document processes, playbooks, engagement templates and qualification criteria.
• Analyze account behavior and engagement to guide strategy and prioritization.
• Identify funnel bottlenecks and opportunities to accelerate the sales cycle.
• Generate actionable insights on engaged personas, behavioral history and account maturity.
• Train the Enterprise Sales team on ABM processes, lists, approaches and executions.
• Create and update materials such as battlecards, scripts, decks, narratives and account dossiers.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications or a related field;
• Proficiency in HubSpot (automation, workflows, reporting, segmentation and CRM).
• Knowledge of B2B content strategies and integration with commercial/sales teams.
• Ability to build dashboards, forecasts and critical performance indicators.
• Availability to travel
• Experience in technology companies or SaaS.
• Experience in RevOps for Enterprise GTM
• Experience with internationalization or multiregional campaigns.

Benefits

• Amazing office! (hybrid model — 3 days in-office and 2 days remote per week).
• Meal allowance on a flexible card R$35 (no 6% deduction).
• Transportation voucher on a flexible card (no 6% deduction).
• Unimed health plan with no co-payment and no monthly fee for Onflyers (company-covered).
• Dental plan (discounted monthly fee).
• Pharmacy discount.
• No dress code.
• Online psychotherapy benefit (Vittude).
• Gym benefits (Gympass).
• 90% scholarship for language studies.
• Discounts on undergraduate and graduate programs (UNA and UNIBH).
• Funeral assistance (Grupo Zelo).
• Extended maternity/paternity leave.
• R$200 Onhappy voucher (exclusive platform for discounted travel anywhere in Brazil).
• Birthday gift of R$55 to celebrate your birthday as you wish.
• Life insurance.