CRM Marketing Analyst orchestrating end - to - end client communication journeys and managing automated engagement strategies for a HR and financial solutions platform.
About the role
- Marketing & CRM Specialist responsible for customer acquisition in a technology and data partner for leading bookmakers. Executing impactful marketing campaigns across digital channels with an innovative team.
Responsibilities
- Plan and execute weekly communications across Email, Push, SMS, and in-app banners
- Own and maintain the marketing campaign calendar
- Build and manage audience segments within the CRM tool
- Manage and optimise marketing spend
- Create and refine ad copy and creative assets across paid channels
- Write creative briefs and manage asset production with the UX team
- Design and launch lifecycle journeys for onboarding, churn prevention, reactivation, and engagement
- Track and analyse campaign performance
- Collaborate cross-functionally with Affiliate, Support, and Operations teams
- Drive projects from concept to launch, working closely with UX/UI teams
- Ensure compliance with marketing regulations
Requirements
- 3–5 years of hands-on experience in CRM, digital marketing, or lifecycle campaign management across acquisition and retention journeys
- Mastery of CRM tools such as Intercom, Braze, or Customer.io
- Proficiency in platforms like Google Analytics, Firebase, and AppsFlyer
- Ability to manage campaign calendars with detail and consistency
- Experience in promotions, especially within wagering, gaming, or app-based environments
- Effective written and verbal communication skills
- Ability to contribute to a positive team culture and support cross-functional collaboration
- Curiosity and adaptability towards emerging technologies and market trends
Benefits
- Attractive salary package
- Performance-based incentives
- Flexible working arrangements with a hybrid working model
- Generous parental leave policy for both primary and secondary caregivers after six months of employment
- Free access to Employee Assistance Program (EAP)
- Support for professional goals
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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