Lifecycle Marketing Manager at Kittl managing email and CRM operations for user guidance. Focused on activation, feature adoption, and retention with measurable impact.
About the role
- Marketing Analyst integrating Marketing, Product, and Commercial teams for Benner. Developing campaigns and supporting product launches for the HR segment with performance metrics.
Responsibilities
- Act as an integration hub between Marketing, Product and Commercial teams, ensuring strategic alignment and consistent messaging.
- Develop and execute targeted communication campaigns for HR audiences (HR departments, people managers, payroll/HR operations, etc.).
- Strengthen the Benner HR brand positioning to help differentiate it in the market.
- Create and implement content plans and multichannel campaigns (digital and in-person), ensuring clear performance indicators.
- Support go-to-market activities for new modules and features within the vertical.
- Produce and review strategic sales enablement materials: presentations, white papers, technical content, case studies, etc.
- Monitor HR market trends and HCM solutions to inform decisions and guide marketing strategies.
- Track and analyze campaign metrics, lead generation and target audience behavior.
Requirements
- Bachelor's degree in Marketing, Advertising, IT (Information Technology, Computer Science), Design, Journalism, Communication or related fields.
- Proficiency with Microsoft Office, especially Excel and PowerPoint.
- Experience with social listening and monitoring tools.
- Experience with BI and CRM tools.
- Ability to read metrics and translate insights into creative solutions.
- Experience with lead generation campaigns.
- Proactive and autonomous, able to suggest and test new processes, methods and tools.
- Hands-on mindset and organized to handle daily demands.
- Creative outlook and strong cultural awareness.
- Commitment to deadlines and quality of deliverables.
- Team player.
- Ability to produce studies and reports that support executive decision-making.
Benefits
- Meal allowance/voucher
- Health insurance
- Dental plan
- Birthday day off
- Transportation allowance
- Corporate University: IPED / Allura — free corporate learning platform
- Certification incentive: Additional payment for each certification according to company policy (available after 3 months)
- Education assistance: Reimbursement of up to 50% for postgraduate or MBA programs (available after 3 months)
- Marriage assistance (available after 1 year)
- Childcare assistance (amounts updated annually for children up to 60 months)
- Maternity/paternity package: hospital discharge kit for the baby
- TotalPass (wellness/benefits platform)
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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