Hybrid Creative Strategist

at bedrop 🐝

• Job title: Creative Strategist
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Mannheim, Germany

About the role

• Creative Strategist developing performance strategies for conversion campaigns in the beauty sector. Responsibilities include creative setup, testing systems, and performance analysis.

Responsibilities

• You are responsible for the creative performance strategy for our conversion campaigns.
• You translate audience insights, product strengths and performance data into clear angles, stories and formats.
• You lead our creative setup from a subject-matter perspective, set standards and ensure creatives and the funnel work together.
• You develop creative strategies and angle concepts for conversion campaigns with a focus on Paid Social and other performance channels.
• You build a structured creative testing system, including prioritization, a testing matrix, iteration logic and documentation of learnings.
• You write and own creative briefings that speed up production and increase quality.
• You analyze creative performance and derive clear next steps, from scroll stop to CTR, CVR and ROAS.
• You manage creative reviews and feedback loops with designers, editors, creators and the performance team.
• You optimize the end-to-end creative funnel: from hook to checkout, including landing page selection, message match and testing combinations of creative and landing pages.
• You monitor market and platform patterns, creator trends and competitors and translate them into new concepts.

Requirements

• Several years of experience in performance creative strategy, direct response, paid social creative, creative direction in a performance context or a comparable role (in-house or agency)
• Strong understanding of conversion creatives and their structure (hook, story, proof, trust, objection handling, CTA, variations)
• Comfort working with performance teams and KPI logic — you don't have to do media buying, but you understand the mechanics
• Experience in leadership, mentoring or establishing standards and processes within creative teams
• Very good German for copywriting and communication; English is a plus
• Structured working style, strong prioritization, ownership and high quality standards

Benefits

• Real impact on growth, because creative is a central performance lever for us
• Close collaboration with Marketing and E‑Commerce — fast, test-oriented and with short decision paths
• A long-term perspective in a fast-growing functional beauty, health / food scale-up
• Company pension plan
• Fair compensation
• A challenging, varied and interesting role
• Scale-up atmosphere: you work with a dynamic and highly motivated team
• Opportunities to participate in cross-functional company development
• Employee events
• Networking opportunities at various events and engagements, including sessions with Judith Williams