Hybrid Multicultural Marketing Specialist

at BCLC

• Job title: Multicultural Marketing Specialist
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: CA$72,633 - CA$113,490 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Vancouver, Canada

About the role

• Specialist in Multicultural Marketing focused on developing players in the Chinese market for the Casino Business Unit. Collaborating on marketing strategies to effectively communicate and engage players.

Responsibilities

• Develops and executes marketing plans to deliver on the Casino Business Unit’s key strategies, particularly with respect to developing players in a Chinese market.
• Works closely with a variety of internal and external stakeholders to develop marketing communications strategies to reach players in a culturally relevant way.
• Ensures the effective delivery of in language marketing messages through various traditional and digital channels to support the Casino Business Unit’s programs.
• Contributes to the development of Marketing Communication plans including strategies and tactics, creative development, copywriting, calendars; measurement, analysis and reporting.
• Develops and executes promotions in-language, including new game launches and loyalty program enhancements in brick-and-mortar locations and mass communications.
• Manages the development of marketing programs through agency partners, including brief development, strategy, creative evaluation, budget control reporting, production, media planning, execution, and reporting.
• Supports the content strategy to develop multicultural players through the creation of in-language messaging.
• Collaborates with Enterprise teams to ensure deployment of content through various channels such as web properties, direct mail/email, social media.
• Works cross-functionally in collaboration with internal clients and external clients for effective execution of campaign strategies.
• Delivers marketing programs on budget and provides regular updates on spend variance and program budget changes.
• Interprets and applies corporate standards, policies, and procedures to gain public and stakeholder support of BCLC products and services.

Requirements

• A degree or diploma in a marketing or business discipline
• 3 to 5 years recent related marketing experience
• Experience in advertising, promotions and marketing support
• Experience working with ad agency partners and multicultural marketing departments
• An equivalent combination of education and experience may be considered.
• Solid knowledge of principles, concepts, practices, techniques and tools in the areas of marketing and program management
• Demonstrated experience in the development and implementation of marketing plans in complex, multi-stakeholder environments
• Solid knowledge of content marketing across multiple mediums
• Strong understanding of customer and market dynamics as well as interpreting customer research findings to develop creative solutions
• Excellent interpersonal skills
• Excellent written and verbal communication skills, along with presentation skills
• Bilingual, fluent Mandarin and English
• Proficient in written English and simplified Chinese
• Solid knowledge of Chinese culture and references
• Excellent problem solving and analytical thinking/innovation
• Exceptional time management and multi-tasking skills
• Ability to work to tight deadlines and with close attention to detail
• Strong computer skills – MS Office.

Benefits

• Robust wellness programs to enhance physical, mental, social, financial and career well being
• Flexible working model supporting work-life integration
• 37.5 hour work week
• Volunteer hours for employees each year